
1001 - 5000 employés
🤝 B2B
📣 Marketing
☁️ SaaS
B2B • Marketing • SaaS
Marigold est une entreprise spécialisée dans les solutions de marketing relationnel propulsées par l'IA. Elle propose divers produits et services destinés à aider les entreprises à construire, maintenir et renforcer les relations avec leurs clients. Parmi ses offres figurent le marketing par e-mail, des campagnes personnalisées et des outils d'engagement client multi-canaux via des plateformes telles que Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent et Vuture. Marigold vise à améliorer les capacités des marketeurs en gestion des données, personnalisation en temps réel et fidélisation client, en servant des secteurs tels que les agences, les services financiers, l'enseignement supérieur, les médias et le commerce de détail. Son objectif est de transformer les efforts de marketing en relations clients durables et significatives qui maximisent la valeur à vie du client.
🕒 il y a 15 jours
🌵 Arizona, Florida, +10 états de plus – Distant
💵 $140 000 - $150 000 / an
⏰ Temps Plein
🟡 Intermédiaire
🟠 Senior
✅ Responsable Produit
👻 Score fantôme 0%
🗣️🇺🇸🇬🇧 Anglais requis
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1001 - 5000 employés
🤝 B2B
📣 Marketing
☁️ SaaS
B2B • Marketing • SaaS
Marigold est une entreprise spécialisée dans les solutions de marketing relationnel propulsées par l'IA. Elle propose divers produits et services destinés à aider les entreprises à construire, maintenir et renforcer les relations avec leurs clients. Parmi ses offres figurent le marketing par e-mail, des campagnes personnalisées et des outils d'engagement client multi-canaux via des plateformes telles que Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent et Vuture. Marigold vise à améliorer les capacités des marketeurs en gestion des données, personnalisation en temps réel et fidélisation client, en servant des secteurs tels que les agences, les services financiers, l'enseignement supérieur, les médias et le commerce de détail. Son objectif est de transformer les efforts de marketing en relations clients durables et significatives qui maximisent la valeur à vie du client.
• Own the end-to-end self-serve conversion picture across signup, onboarding, activation, trial, and paid conversion • Identify behaviors, sequences, and timing that distinguish successful customers and define shared activation and conversion measures • Build funnel, cohort, retention, segmentation, and pathing analyses • Translate product-behavior findings into prioritized recommendations with product and go-to-market partners • Measure outcomes after changes launch • Assess competitors’ acquisition, onboarding, activation, pricing, packaging, and monetization • Identify category trends, useful patterns, and areas of competitive advantage • Build and maintain a self-serve market opportunity model covering segment size, current position, growth opportunities, assumptions, and sensitivities • Keep leaders informed about material changes in the ESP category, including deliverability, authentication, AI-driven products, pricing, and packaging • Provide evidence for decisions about plans, paywalls, and upgrade paths • Interpret product metrics and explain data limitations and recommended actions • Partner across Product, Marketing, Design, Sales, Customer Success, and Australia-based product and engineering teams across time zones
• 5+ years of product management experience, including meaningful ownership of or influence on signup, onboarding, activation, trial conversion, or monetization in a product-led, self-serve business • Hands-on product analytics experience; Amplitude strongly preferred • Ability to independently build and interpret funnels, cohorts, retention, segmentation, and user paths • Strong quantitative modeling and market-sizing skills • Ability to make assumptions and limitations clear • Experience exploring competitors’ products and business models and drawing practical implications from category changes • Record of influencing without direct authority • Ability to communicate complex findings clearly to senior stakeholders, defend reasoned recommendations, and build productive cross-functional relationships • Self-directed approach to broadly defined goals, with ownership from discovery through measured outcomes • Ability to collaborate regularly with colleagues in Australia during AEST/AEDT working-hour overlap • Practical fluency with AI tools for research and synthesis, with sound judgment about reliability and limitations • Experience in email marketing, marketing automation, martech, or the ESP category, especially serving SMB or low-touch customers (nice to have) • Experience launching pricing or packaging changes in a self-serve product (nice to have) • Experience working in a globally distributed product organization (nice to have)
• Medical, dental, and vision insurance • Life, accident, and disability insurance • Supplemental health benefits • FSA • EAP • Pet insurance • Generous Open Time Away • Paid holidays • Birthday benefit day off • Paid volunteer time • 401(k) plan with a company match on contributions • Supportive remote work environment with flexibility • Paid parental leave • Support for life events
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🗣️🇺🇸🇬🇧 Anglais requis