Growth Marketing Manager

🕒 il y a 2 mois

⛰️ Colorado, Oregon, +2 états de plus – Distant

infoinfo

💵 $85 000 - $95 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

📈 Marketing de croissance

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de Mile6, pas via un site d'emploi

Repérée par Remote Rocketship il y a 2 mois

Toujours ouverte sur le site de Mile6. Vérifiée il y a 9 heures.

Logo of Mile6

Mile6

11 - 50 employés

Fondée en 1996

💼 Conseil

🏥 Santé

🏭 Fabrication

Consulting • Healthcare • Manufacturing

Mile6 est une agence de produits numériques qui conçoit, développe et fait évoluer les sites web, les applications et les logiciels pour les organisations. Ils se concentrent sur la stratégie produit centrée sur l'utilisateur, le design UX/UI, l'ingénierie, les audits techniques, la mise en conformité avec les normes ADA, le support continu et les services de croissance. Ils collaborent avec des clients dans les secteurs des associations, de la santé, de la fabrication et de la consommation pour fournir des solutions numériques itératives et évolutives.

Description

• Develop, execute, and optimize paid search strategies that generate qualified leads and support measurable business growth • Own paid search campaigns from planning through reporting, including account structure, keyword research, audience targeting, ad creation, bidding, budgeting, testing, and ongoing optimization • Manage advertising budgets responsibly, monitor pacing, and improve return on ad spend and cost per qualified lead • Build performance reports connecting campaign activity to leads, pipeline, revenue, and client goals • Diagnose campaign performance issues and identify opportunities across targeting, messaging, landing pages, offers, and conversion paths • Develop and execute SEO strategies that improve organic visibility, qualified traffic, and conversions • Conduct keyword, competitor, technical, and content-gap research • Partner with writers, designers, developers, and subject matter experts to plan and produce search-informed content • Write, edit, and optimize marketing content, including landing pages, articles, campaign messaging, headlines, calls to action, and lead-generation assets • Create and manage an editorial calendar • Develop a conversion-rate optimization practice across Mile6 and client engagements • Plan and run A/B tests for landing-page copy, headlines, calls to action, forms, offers, page structures, and other conversion elements • Form testing hypotheses, define success metrics, document results, and turn findings into improvements • Collaborate with design and development teams to create and improve landing pages and digital conversion experiences • Ensure analytics, advertising pixels, conversion events, and campaign tracking are implemented accurately • Use quantitative and qualitative data to understand visitor behavior and identify friction throughout the lead journey • Work directly with clients to understand their businesses, audiences, sales processes, goals, and qualified-lead definitions • Communicate proactively with clients about performance, insights, recommendations, risks, and next steps • Collaborate with Growth, Strategy, Product, Design, and Development teams • Support new-business opportunities through marketing audits, proposals, estimates, presentations, and strategic recommendations • Improve internal marketing processes, templates, documentation, reporting, and quality standards • Stay current on search platforms, SEO, analytics, privacy expectations, AI-assisted marketing, and conversion optimization • Use AI tools thoughtfully for research, analysis, content development, experimentation, and campaign operations while maintaining accuracy, originality, and human judgment

🎯 Exigences

• 3+ years of experience in digital marketing, growth marketing, performance marketing, or a related role • Advanced, hands-on expertise managing paid search campaigns, particularly through Google Ads and Social Media • Demonstrated success improving qualified lead volume, cost per acquisition, conversion rates, and return on advertising investment • Strong understanding of keyword strategy, campaign architecture, bidding, budgets, audiences, ad testing, attribution, and conversion tracking • Strong working knowledge of SEO, including content strategy, on-page optimization, keyword research, search intent, internal linking, and foundational technical SEO • Experience developing and optimizing content that supports both search visibility and business goals • Excellent copywriting and editing skills, with particular strength in concise, persuasive headlines, advertisements, landing pages, and calls to action • Experience with landing-page optimization, conversion-rate optimization, or structured marketing experimentation • Ability to turn data and user behavior into clear hypotheses, recommendations, and priorities • Familiarity with analytics, tag management, search reporting, heat-mapping, session-recording, or A/B testing platforms • Ability to explain marketing performance clearly to clients and teammates with different levels of technical knowledge • Strong organizational skills and the ability to manage multiple campaigns, clients, and priorities • A collaborative, low-ego approach to working with strategists, designers, developers, sales professionals, and client stakeholders • Curiosity, initiative, and a willingness to question assumptions and continually improve how work gets done • Agency experience is strongly preferred • Experience marketing B2B services, SaaS products, digital products, or complex buying journeys • Experience with Microsoft Advertising, LinkedIn Ads, paid social, or other performance channels • Familiarity with Google Analytics 4, Google Tag Manager, Google Search Console, Data Studio, and call-tracking platforms • Experience with marketing automation, CRM systems, lead scoring, or revenue attribution • Working knowledge of HTML, content management systems, and landing-page builders • Experience using VWO, Optimizely, Convert, Hotjar, or Lucky Orange • Relevant Google Ads, Google Analytics, SEO, or conversion optimization certifications

🏖️ Avantages

• Remote-friendly work culture • Unlimited paid time off and flexible schedules • Health, dental, and vision insurance • Disability and life insurance • 401(k) • Paid holidays • Professional development support • Regular company-paid functions • A collaborative environment that fosters learning, experimentation, and professional growth

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infoinfo

🗣️🇺🇸🇬🇧 Anglais requis

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