Associate Director, US Oncology, Patient Channel Strategist

Emploi pas sur LinkedIn

🕒 il y a 3 jours

🔔 Pennsylvania – Distant

infoinfo

💵 $156 900 - $247 000 / an

⏰ Temps Plein

🟠 Senior

👔 Directeur

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de MSD, pas via un site d'emploi

Repérée par Remote Rocketship il y a 3 jours

Toujours ouverte sur le site de MSD. Vérifiée il y a 1 heure.

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MSD

10 000+ employés

Fondée en 1891

🏥 Santé

📦 Logistique

🧬 Biotechnologie

Healthcare • Logistics • Biotechnology

MSD est une entreprise biopharmaceutique leader, connue sous le nom de Merck & Co. , Inc. aux États-Unis, au Canada et à Porto Rico, et en tant que MSD à l'échelle mondiale. L'entreprise se concentre sur l'innovation scientifique pour fournir des médicaments et des vaccins face aux divers défis de santé, notamment l'oncologie, les vaccins, les maladies infectieuses et les maladies cardio-métaboliques. MSD opère plusieurs divisions, y compris la santé humaine, la santé animale et la recherche et développement. Avec environ 75 000 employés dans le monde et un important investissement dans la recherche et le développement, MSD s'engage à améliorer la santé mondiale grâce à ses avancées scientifiques. En outre, l'entreprise met fortement l'accent sur la diversité, l'inclusion et la responsabilité d'entreprise. Les opérations de MSD s'étendent dans le monde entier, offrant des opportunités dans de nombreuses régions et promouvant la diversité et l'innovation dans tous les aspects de son activité.

Description

• Define media strategies for all supported Oncology assets • Approve tactical plans and align performance measurement • Use data to validate Consumer media strategy, planning, and execution decisions • Optimize budget, channel mix, messaging, audiences, segments, publishers, and networks for business impact • Approve media plan changes, including budget cuts, increases, and optimizations • Provide strategic guidance to Patient Architect teams on audience definitions, segmentation, targeting, testing, measurement, and new capabilities • Establish channel, targeting, and messaging best practices by brand and portfolio • Ensure performance reporting includes data-driven insights and recommendations • Evaluate analytical tools, technologies, and methodologies for additional marketing performance insights • Serve as first-line escalation for aligned Patient Architects • Collaborate with internal teams on ROI, Media Mix Modeling, patient-level analyses, and business impact studies • Work effectively within a complex matrix organization

🎯 Exigences

• BA/BS required • Minimum of 6 years of combined strategic marketing, media agency, or brand management experience in any industry • Strong written and verbal communication skills • Experience in strategy and marketing business case communication, sales interface, direct customer engagement, and/or sales presentations • Strong knowledge of marketing and Consumer media targeting, channel execution, and performance measurement • Ten years of omni-channel marketing and campaign design experience preferred, emphasizing Consumer media digital strategy • Passion for digital media strategy, data, and communicating actionable insights • Demonstrated change management skills • Ability to lead, advocate, influence, and collaborate across functions and levels • Experience influencing without direct authority and working successfully with cross-functional teams • Strong business acumen and ability to translate complex and technical concepts clearly and concisely • Innovative mindset and appropriate risk taking • Ability to lead complex projects with a hands-on, detail-oriented approach • Oncology marketing experience preferred • Required skills include Consumer Marketing, Market Access, Marketing Strategies, Market Research, Media Planning, Media Strategies, Oncology, Oncology Marketing, Promotional Marketing, Strategic Marketing Consulting, Strategic Thinking, Strategy Development, and Vendor Management • Must be a US or Puerto Rico resident • No visa sponsorship • 10–15% travel required

🏖️ Avantages

• Annual bonus • Long-term incentive, if applicable • Medical, dental, and vision healthcare • Other insurance benefits for employee and family • Retirement benefits, including 401(k) • Paid holidays • Vacation • Compassionate days • Sick days • Remote work/flexible work arrangements • Relocation support may be applicable (domestic relocation listed)

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