Product Development & Marketing Manager

🕒 il y a 5 jours

🇺🇸 États-Unis – Télétravail

💵 $120 000 - $130 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Nutrafol

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51 - 200 employés

🏥 Santé

🍽️ Alimentation et boissons

💼 Conseil

💰 €35 000 000 Series B en 2019-04

Healthcare • Food & Beverage • Consulting

Nutrafol est un fournisseur leader de compléments de croissance capillaire, reconnu pour son approche recommandée par les dermatologues, fondée sur la science du bien-être global et de la santé capillaire. Leur gamme variée de produits est cliniquement testée et formulée pour répondre aux besoins des hommes et des femmes de différents groupes d'âge et modes de vie, y compris des options pour ceux qui connaissent des changements post-partum et ménopausiques. Les offres de Nutrafol ciblent les causes profondes de l'affinement des cheveux, telles que le stress, les hormones et la nutrition, avec des formules axées sur le bien-être global des cheveux. Ils mettent l'accent sur l'importance de comprendre les besoins bio-spécifiques individuels et proposent un conseiller de plan de croissance personnalisé grâce à des médecins naturopathes, garantissant des résultats visibles et des bénéfices de bien-être global.

Description

• Own the competitive landscape across supplement and topical hair care, tracking competitor launches, formulations, ingredients, claims, clinical results, pricing and packaging • Build and maintain a centralized competitive intelligence hub with product benchmarks, claims and ingredient matrices, and pricing architecture • Combine consumer research with competitive and product intelligence into opportunity assessments and product recommendations • Deliver competitive readouts identifying threats and whitespace to inform the innovation pipeline and roadmap • Build business cases for new concepts, including market sizing, consumer rationale, pricing, volume forecasts and margin targets • Execute the stage-gate process for assigned supplement and topical projects from ideation through development, commercialization and launch • Write product, creative and copy briefs defining target consumer, benefits, claims ambition, format and cost targets • Develop and manage product claims through Formulation, Clinical & Medical Affairs, Regulatory and Legal review • Drive feasibility reviews with Packaging, Operations and Supply Chain, confirming manufacturability, scalability, COGS and margin targets • Develop product positioning, value propositions, naming direction and core messaging • Shape compliant claims strategies under FDA, FTC and NAD guidelines • Build integrated go-to-market plans by channel and audience • Brief Creative, Copy and Packaging teams on launch assets • Create sell-in materials, product training and FAQs with Education • Track post-launch KPIs and competitive response, recommending lifecycle adjustments • Identify reformulation, line extension, new format and updated-claims opportunities • Partner with Regulatory Affairs and Quality Assurance on compliance and certifications • Proof packaging artwork and copy for accuracy, compliance and brand alignment

🎯 Exigences

• 5+ years in product development, innovation and/or product marketing within supplements, OTC, beauty or personal care; hair care or skincare preferred • Proven track record of taking products from concept to launch through a cross-functional stage-gate process, ideally across omnichannel businesses • Demonstrated experience conducting competitive analysis and product benchmarking, with the ability to organize complex market and consumer information into clear, actionable recommendations • Strong business acumen, including building business cases, forecasts and pricing recommendations • Working knowledge of claims substantiation and regulatory considerations for structure/function and/or cosmetic claims (FDA, FTC & NAD), including taking claims through Regulatory and Legal review • Experience writing product, creative and copy briefs that drive clear, on-strategy work • Ability to translate complex scientific and technical information into clear, compelling, consumer-friendly language • Highly organized and detail-oriented; thrives managing multiple projects and shifting priorities in a fast-paced environment • Advanced Excel and PowerPoint skills; SPINS, Circana or Amazon data experience a plus • Excellent written and verbal communication and cross-functional collaboration skills

🏖️ Avantages

• Fully remote work experience • Comprehensive medical, dental, and vision package, including FSA/HSA program • 401K with employer match • Quarterly Bonus Program • Flexible PTO • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Free meditation app membership (Headspace) • Free monthly Nutrafol subscription • Pet insurance discounts and benefits

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