Head of Growth

🕒 il y a 2 mois

🤠 Texas – Distant

🤠 Texas – Remote

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

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nuuds

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11 - 50 employés

nuuds est une marque de vêtements basiques sophistiquée, pas comme les autres, conçue pour toutes les silhouettes et toutes les morphologies. Chez nuuds, nous croyons en tous types de corps. Nos pièces sont créées pour vous faire sentir à l'aise, naturel et sûr de vous, afin que vous puissiez rester fidèle à vous-même. Pour plus d'informations ou pour postuler à un poste, veuillez nous contacter à [email protected].

Description

• Own the end-to-end paid media strategy across Meta (Facebook/Instagram), Google (Search, Shopping, YouTube), TikTok, and emerging channels. • Build, manage, and scale campaigns from the ground up—this is a hands-on-keyboard role, not a strategy-only position. • Develop full-funnel acquisition strategies that move customers from awareness through first purchase, optimizing for new customer CAC and LTV. • Manage creative briefing and ad creative pipeline in collaboration with the internal creative team, ensuring rapid testing and iteration. • Serve as the sole owner of media spend—responsible for allocating, forecasting, and reporting on the full acquisition budget. • Build and maintain financial models that forecast revenue from paid channels, new customer contribution margin, and payback periods. • Present regular budget performance reviews to leadership with clear recommendations on scaling, pulling back, or rebalancing spend. • Partner with Finance to ensure media investment aligns with overall company P&L targets. • Drive net-new customer revenue as the primary KPI for this role—growing the customer base beyond Daryl-Ann’s existing audience. • Build and manage an affiliate marketing program, identifying and onboarding high-quality partners, creators, and publishers. • Identify and test new acquisition channels (podcasts, connected TV, direct mail, influencer seeding) and bring a test-and-learn mentality. • Develop audience targeting strategies that find new customers who look like, but are not already part of, the existing nuuds community. • Implement incrementality measurement frameworks to understand the true lift of paid media spend versus organic and founder-driven demand. • Establish and maintain a rigorous testing framework (geo-lift tests, holdout groups, media mix modeling) to guide budget allocation. • Own Shopify analytics and reporting for acquisition-related metrics, building dashboards that provide real-time visibility into performance. • Define and track KPIs including new customer CAC, blended ROAS, contribution margin, payback period, and incrementality ratios. • Work closely with Daryl-Ann and the creative team to translate organic content and brand voice into high-performing paid creative. • Coordinate with product and merchandising to align campaign launches with inventory and drop schedules. • Collaborate with the CRM/retention team (or build the case for one) to ensure smooth handoffs from acquisition to lifecycle.

🎯 Exigences

• 7+ years of experience in performance marketing and paid media, with at least 3 years managing significant budgets ($5M+ annually) at a DTC or ecommerce brand. • Deep, hands-on expertise running campaigns on Meta Ads, Google Ads (Search, Shopping, Performance Max), and TikTok Ads. • Strong financial acumen—you think in terms of contribution margin, payback periods, and P&L impact, not just ROAS. • Experience building affiliate marketing programs from scratch or scaling existing programs significantly. • Proficiency with Shopify and the DTC analytics ecosystem (GA4, Triple Whale, Northbeam, or similar attribution platforms). • Hands-on experience with incrementality measurement (geo-lift tests, media mix modeling, conversion lift studies). • Excellent communicator who can translate complex media data into clear, actionable recommendations for a non-technical founder. • Entrepreneurial mindset—you are comfortable building from zero, moving fast, and operating in a lean, founder-led environment. • Bonus: Experience at an influencer-founded or creator-led brand where you helped diversify revenue beyond organic/founder activations.

🏖️ Avantages

• medical, dental, and vision insurance • paid time off • holidays • employee discounts • opportunities for professional growth