Partner Marketing Manager

🕒 il y a 22 jours

🇺🇸 États-Unis – Télétravail

💵 $115 000 - $145 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 0%

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🗣️🇺🇸🇬🇧 Anglais requis

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OpenSesame

51 - 200 employés

Fondée en 2011

💼 Conseil

🏥 Santé

📣 Marketing

Consulting • Healthcare • Marketing

OpenSesame est une entreprise spécialisée dans la fourniture de solutions complètes de formation en ligne pour les entreprises de divers secteurs. Elle propose un marché robuste de cours répondant à de nombreux besoins de formation tels que la conformité, le leadership, la gestion, la diversité, l'équité, l'inclusion, le bien-être et la technologie. OpenSesame se concentre sur une intégration fluide avec les technologies existantes et fournit des outils et des conseils d'experts pour aider les entreprises à créer des parcours de développement de compétences adaptés à leurs objectifs spécifiques. Depuis 2011, OpenSesame s'engage à libérer le potentiel des employés à travers le monde en comblant les lacunes critiques en matière de compétences et en améliorant les programmes de formation en entreprise.

Description

• Lead the strategy and execution of integrated marketing programs that grow OpenSesame’s indirect business • Activate priority partners’ installed bases and prospects through co-marketing, account-based programs, vertical campaigns, email, webinars, events, marketplace motions, landing pages, and other channels • Generate partner-sourced and partner-influenced pipeline, sales-accepted leads, qualified pipeline, and bookings • Manage marketing development funds, including planning, utilization, compliance, and performance reporting • Equip Strategic Partner Managers and partner field teams with scalable campaigns, messaging, campaign kits, events, target-account plays, engagement flows, launch communications, and referral pathways • Represent OpenSesame’s partner value and better-together stories across marketing programs and channels • Collaborate with Partners, Sales, Product Marketing, Content, Field and Account-Based Marketing, and GTM Operations • Establish shared briefs, planning cadences, roles, handoffs, service levels, and decision criteria • Set campaign goals and reporting cadences; track funnel and revenue metrics by partner and program • Analyze performance and translate results into optimization and investment decisions • Build repeatable partner marketing programs and playbooks • Apply AI to research, personalization, content, campaign development, analysis, reporting, and workflow efficiency • Take ownership of in-flight programs during the first 30 days and establish priorities, trackers, and funnel baselines • Launch partner campaign pilots and measurement processes during days 31–60 • Optimize pilots, develop repeatable playbooks, create next-quarter plans, and present executive readouts during days 61–90 • Travel to approximately 10 trade shows and live events annually

🎯 Exigences

• Proven examples from your career demonstrating the ability to perform the role • Experience building systems, driving alignment, and creating impact at scale • Ability to plan, execute, and optimize integrated partner marketing programs • Ability to generate partner-sourced and partner-influenced pipeline and bookings • Experience with co-marketing, account-based programs, vertical campaigns, email, webinars, events, marketplace motions, and landing pages • Ability to manage marketing development funds, including plans, utilization, compliance, and performance reporting • Ability to equip partner managers and partner field teams with campaigns, messaging, campaign kits, events, target-account plays, engagement flows, product and launch communications, and referral pathways • Ability to establish shared briefs, planning cadences, roles, handoffs, service levels, and decision criteria • Experience tracking leads, MQLs, SALs, opportunities, pipeline, sourced revenue, expansion revenue, engagement, and conversion rates • Ability to apply AI to account and audience research, personalization, content adaptation, campaign development, analysis, reporting, and workflow efficiency • Ability to travel for approximately 10 events per year, typically 3–4 days per trip • Willingness to travel up to 15 days per year as necessary

🏖️ Avantages

• Comprehensive medical, dental, and vision coverage • Flexible PTO • 401(k) matching • Incentive stock options • Volunteer time off • Employee Resource Groups • Generous professional development program • Dedicated annual time off for learning and growth • Hands-on AI training and clear guardrails to experiment responsibly • Remote-first work arrangement • Mandatory all-company meetings several times a year • Required team travel of up to 15 days per year as necessary

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