Customer Advocacy Manager

🕒 il y a 1 mois

🏈 Alabama, Arizona, +22 états de plus – Distant

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💵 $85 000 - $100 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

👔 Manager

👻 Score fantôme 15%

infoinfo

🗣️🇺🇸🇬🇧 Anglais requis

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Packback

51 - 200 employés

Fondée en 2014

📚 Éducation

🤖 Intelligence artificielle

☁️ SaaS

💰 Private equity en 2024-04

Education • Artificial Intelligence • SaaS

Packback est une entreprise de technologie éducative qui propose une plateforme axée sur la pédagogie alimentée par l'IA pour des discussions étudiantes basées sur l'investigation, des retours en temps réel sur l'écriture, et la prévention de l'originalité/plagiat pour les établissements d'enseignement K-12 et supérieur. Cette plateforme SaaS automatise le retour formatif et l'assistance à la notation, s'intègre aux systèmes de gestion de l'apprentissage, et met l'accent sur l'utilisation responsable et transparente de l'IA pour améliorer l'engagement des étudiants, les compétences en écriture, et les résultats d'apprentissage.

Description

• Design and launch a named professor advocate program to identify, engage, and activate customer champions • Build segmented advocate pools for individual adopters and institutional relationships • Maintain an advocate database with engagement history, content consent, and referral status • Manage newsletters, spotlights, exclusive previews, and appreciation initiatives for the advocate community • Assist with Customer Advisory Board programs and customer-focused events • Oversee customer case studies, testimonials, video interviews, customer-generated content, and pull quotes • Own the end-to-end case study pipeline from identification through distribution planning • Drive review generation and online reputation initiatives; monitor and respond to reviews • Develop a structured referral program for warm introductions to Sales • Build approved reference, peer testimonial, and name-drop libraries for sales cycles • Provide Sales with relevant references and customer evidence at appropriate deal stages • Package customer outcomes into assets supporting sales cycles and retention • Identify professors for conferences, webinars, and guest content • Activate advocates on LinkedIn and other channels • Build a speaker roster for events and panels • Partner cross-functionally on customer engagement, product awareness, and adoption programs • Lead value-reinforcing customer communications including webinars, newsletters, and educational content • Gather customer insights for marketing, product, and customer experience strategies • Identify opportunities to improve customer satisfaction, loyalty, and retention • Report advocacy commercial outcomes monthly to leadership

🎯 Exigences

• 4+ years of experience in customer marketing, customer advocacy, or community programs in a B2B SaaS environment • Demonstrated track record of building advocacy programs producing measurable commercial outcomes such as pipeline, referrals, and case studies • Exceptional relationship-building skills with professors • Strong storytelling instincts for developing compelling customer narratives • High ownership and comfort with sales-adjacent metrics • Ability to work hand-in-hand with a revenue team • Analytical mindset with ability to track performance and derive actionable insights • Highly organized, able to manage a large portfolio of relationships and concurrent projects • Applicants must be authorized to work for any employer in the U.S. without sponsorship • Nice to have: experience in edtech or selling to academic institutions • Nice to have: familiarity with advocacy platforms such as Orca, Influitive, and ReferenceEdge • Nice to have: experience with LinkedIn content strategy and thought leadership programs • Nice to have: background in community management or event production • Nice to have: experience leveraging AI tools

🏖️ Avantages

• 12 weeks of paid leave for welcoming new children • Multiple Health and Welfare Benefit Options (Medical, Dental, Vision) • 401k plan (with employer matching) • Flexible + Remote Work Opportunities • Unlimited Paid Time Off (PTO) • Employer Assistance Program (EAP) • Calm and DoorDash subscriptions • Career development paths with support and training • Intentional culture of open communication, curiosity, leadership, safety, and creativity

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