Director of Product and Data Innovation

🕒 il y a 5 mois

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Palette Media

Site WebLinkedInTous les Emplois

51 - 200 employés

📱 Médias

🤝 B2B

Media • B2B

Palette Media est une entreprise de gestion de talents et de marketing dirigée par des créateurs, qui aide les créateurs numériques, les influenceurs et les marques à développer leurs audiences et à réaliser des campagnes sur mesure. La société combine des stratèges marketing internes et des gestionnaires de talents pour élaborer des stratégies personnalisées, faciliter les partenariats entre créateurs et marques, et amplifier l'influence des créateurs ainsi que les relations de marque.

Description

• Develop and distill the company POV into data-backed industry white papers. • Automate and optimize processes such as campaign reporting, and performance tracking to improve efficiency and client outcomes. • Work with internal stakeholders and external partners to provide meaningful insights to our clients. • Develop analytics infrastructure to measure the effectiveness of creator campaigns, identify trends, and generate actionable insights for clients. • Lead the design, development, and launch of proprietary technology products to support creator marketing brand activations • Translate client needs and creator trends into innovative tools and data strategies that keep the agency at the forefront of the creator economy. • Collaborate with leadership and client-facing teams to ensure adoption and success of tools, insights, and data-driven storytelling. • Leverage AI to help further the above goals.

🎯 Exigences

• 8+ years professional work experience, including at least 4 years of experience at a consultancy or agency-environment. • Proven experience building and scaling data-driven products within marketing, media or tech industries. • Prior experience with polling, surveys, research methodology. • Deep understanding of campaign measurement, and digital marketing trends (creator/influencer or social media marketing experience a plus). • Strong technical background, including experience with data platforms, automation, and analytics systems. • Leadership experience overseeing product, engineering, and analytics/data science functions. • Excellent analytical skills. • Thrives in fast-paced environments.

🏖️ Avantages

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities