Director, Social Commerce Strategy

🕒 il y a 29 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

👔 Directeur

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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PartnerCentric, Inc.

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11 - 50 employés

Fondée en 2004

💼 Conseil

📦 Logistique

🛍️ eCommerce

Consulting • Logistics • eCommerce

PartnerCentric, Inc. est une agence de marketing d'affiliation axée sur la technologie, spécialisée dans la maximisation de la performance des programmes d'affiliation et la croissance durable de ses clients. En exploitant des connaissances d'experts et des solutions technologiques propriétaires telles que FUSE Incrementality™, PartnerCentric aide les marques à optimiser leurs partenariats et à mesurer le revenu incrémental. Avec un accent sur les stratégies à long terme plutôt que sur les tactiques à court terme, l'entreprise soutient les grandes marques dans l'obtention de rendements significatifs sur leurs investissements marketing grâce à une gestion de l'affiliation basée sur les données et collaboration avec des influenceurs.

Description

• Lead social commerce strategy across TikTok Shop, Instagram Shopping, YouTube Shopping, live shopping, and emerging in-platform commerce channels • Serve as PartnerCentric's subject-matter expert on social commerce, with deep ownership of TikTok Shop strategy, execution, and performance • Assess client commerce opportunities and develop actionable strategies to launch, optimize, and scale social shopping programs • Develop channel-specific 30-, 60-, and 90-day growth plans to drive GMV, conversion, customer acquisition, and profitable revenue growth • Work hands-on alongside internal teams to execute strategies, troubleshoot challenges, optimize performance, and deliver measurable results • Own TikTok Shop setup, product assortment, merchandising, pricing, promotions, catalogues, product detail pages, inventory coordination, and fulfillment considerations • Develop launch plans, promotional calendars, forecasts, testing strategies, and performance recommendations • Develop and execute live shopping, shoppable content, creator, affiliate, and livestream initiatives • Collaborate with Creator & Influencer and Paid Social teams to connect traffic generation, advertising, content amplification, and in-platform conversion • Serve as a strategic advisor to clients, leading strategy discussions, performance reviews, and optimization recommendations • Translate performance data into actionable insights demonstrating revenue impact, profitability, and incremental growth • Develop performance measurement frameworks covering attribution, customer acquisition, conversion, and cross-channel impact • Build relationships with TikTok, Meta, YouTube, and emerging commerce platforms • Stay ahead of platform updates, algorithms, shopping features, policies, and consumer behaviors • Leverage mobile linking, deep linking, attribution technologies, AI, and automation to improve customer journeys, measurement, reporting, and operational efficiency • Develop scalable workflows, best practices, and internal training

🎯 Exigences

• 7+ years of experience in e-commerce, social commerce, digital marketing, or performance marketing, including significant hands-on TikTok Shop experience • 3+ years of experience developing and executing social commerce or in-platform shopping strategies • Proven experience launching TikTok Shops from the ground up and optimizing existing Shops to drive measurable improvements in GMV, conversion, and profitability • Deep understanding of TikTok Shop Seller Center, storefront operations, product catalogs, promotions, creator affiliates, and Shop advertising • Hands-on experience managing TikTok Shop operations, including assortment strategy, product detail pages, pricing, promotions, inventory, and fulfillment coordination • Demonstrated ability to develop and execute 30-, 60-, and 90-day growth plans, with measurable before-and-after performance results • Strong understanding of creator and affiliate commerce economics, including creator productivity, commission structures, contribution margin, and ROI • Experience with live shopping, shoppable content, and creator-driven commerce strategies • Knowledge of social commerce advertising solutions, including GMV Max and TikTok Shop advertising • Strong analytical skills with experience evaluating GMV, AOV, conversion rates, ROAS, customer acquisition, and profitability • Experience measuring social commerce performance beyond direct sales, including attribution, incrementality, and broader e-commerce or retail impact • Proven ability to work hands-on alongside cross-functional teams to implement strategies, solve operational challenges, and drive results • Strong client-facing communication, presentation, and relationship-building skills • Entrepreneurial mindset with the ability to balance strategic leadership and hands-on execution • Ability to manage multiple client priorities in a fast-paced, remote agency environment • Passion for innovation and leveraging AI and automation to improve performance and efficiency • Bachelor's degree in Marketing, Business, Communications, or equivalent professional experience

🏖️ Avantages

• Competitive salary with the potential for quarterly performance-based incentive awards • Comprehensive medical, dental, and vision insurance • 401(k) with company match • Flexible remote work with a collaborative, supportive team culture • Ongoing professional development and leadership opportunities • Generous Flex Day policy and company-wide holidays • Access to cutting-edge AI tools and technology

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