Director, ABM & Demand Strategist

🕒 il y a 2 mois

🇺🇸 États-Unis – Télétravail

💵 $160 000 - $190 000 / an

⏰ Temps Plein

🔴 Expert

👔 Directeur

👻 Score fantôme 23%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

Postuler Maintenant

Trouver des Emplois à Distance Similaires

Pebl

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 2014

💼 Conseil

🏥 Santé

⚖️ Juridique

Consulting • Healthcare • Legal

Pebl est une plateforme mondiale d'Employer of Record (EOR) et de ressources humaines qui aide les entreprises à embaucher, rémunérer et gérer les employés dans plus de 185 pays. Son SaaS alimenté par l'IA offre des services de paie globale, d'administration des avantages sociaux, de soutien à l'immigration, de recherche de talents, et de conseils en conformité et intégrations en temps réel, permettant aux entreprises de s'étendre à l'international sans créer d'entités locales. Pebl sert les équipes RH, finance et juridique des entreprises et des sociétés en forte croissance cherchant à embaucher à l'échelle mondiale de manière conforme et rapide.

Description

• Architect and operate Pebl’s account-based go-to-market engine. • Design and operate a full 3-tier ABM model spanning 1-to-1 bespoke programs, 1-to-few vertical segment plays, and 1-to-many programmatic engagement. • Build and maintain Tier 1 and Tier 2 target account lists with Sales, refreshed quarterly using intent signals, firmographic fit, and CRM engagement data. • Develop multi-threaded buying committee strategies across HR, Legal, Finance, and Ops personas. • Manage personalized landing pages, direct mail programs, executive engagement plays, and tailored content sequencing. • Own paid channel strategy and performance management with the agency partner. • Drive budget allocation across search intent, Bombora, G2, LinkedIn, and contextual media. • Build and maintain creative testing cadence, enforce auto-pause thresholds, and reallocate spend to high-signal channels. • Develop full-funnel content briefs aligned to vertical narratives and buying committee stages. • Participate in weekly Sales/RevOps pipeline reviews to source and influence pipeline. • Establish account engagement scoring with Marketing Ops. • Build and own campaign-level attribution reporting tied to DreamData for executive review. • Contribute to replacing MQL metrics with account-based KPIs. • Lead vertical pilots and own playbook replication for future verticals. • Monitor competitive positioning and surface insights for messaging and channel strategy. • Partner with Product Marketing to align demand programs with positioning and differentiation. • Work directly with the Head of Demand Generation and partner with Sales and RevOps.

🎯 Exigences

• 7+ years in B2B demand generation or ABM, with at least 3 years in a senior or lead role owning a full ABM motion. • Proven experience building and running a 3-tier ABM program with measurable pipeline outcomes. • Deep familiarity with intent data platforms including Bombora, 6sense, G2, and Demandbase, and operationalizing signals into targeting decisions. • Experience managing or co-managing paid media budgets in excess of $1M annually, with hands-on involvement in channel strategy and performance management. • Track record of partnering with Sales to define ICP, build account lists, and drive aligned outbound and inbound motion. • Proficiency in MAP platforms such as Marketo, HubSpot, Inflection, or equivalent, and CRM; Salesforce strongly preferred. • Comfort operating in ambiguous, fast-moving environments with high autonomy and low hand-holding. • Experience in Employer of Record, HR tech, workforce management, global compliance, or adjacent SaaS markets strongly preferred. • Familiarity with DreamData or similar multi-touch attribution tools strongly preferred. • Hands-on experience with account-based personalization tools or dynamic content engines strongly preferred. • Background in a sales-led to product-led transition environment strongly preferred. • Ability to present pipeline performance to a VP or executive with clarity and confidence.

🏖️ Avantages

• Flexible Time Off – Take the time you need to recharge. • Parental Leave – Support for growing families. • Health and Dental Insurance – Where applicable, to cover you and your loved ones. • Retirement Savings + Employee Incentive Plan – Plan for the future while sharing our success. • Equity offered. • Remote work arrangement.

📊 Vérifiez votre score de CV pour ce poste

Améliorez vos chances d'obtenir un entretien en vérifiant votre score de CV avant de postuler.

Télécharger le CV