Manager, Social & Brand Reputation Strategy

Emploi pas sur LinkedIn

🕒 il y a 4 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🔴 Expert

👔 Manager

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Penn Foster

Site WebLinkedInTous les Emplois

201 - 500 employés

📚 Éducation

👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster est une école de carrière et un collège en ligne accrédités qui offre des diplômes, certificats, et des diplômes d'associé et de licence axés sur les carrières à travers des domaines professionnels et techniques. Ses programmes couvrent les soins de santé, la technologie vétérinaire (y compris un programme de technicien vétérinaire accrédité par l'AVMA-CVTEA), les métiers qualifiés (CVC, électricien, plomberie), les affaires, l'informatique, la justice pénale, le design et les diplômes de lycée accrédités par la Distance Education Accrediting Commission. Penn Foster sert principalement des apprenants individuels avec des options d'études flexibles en ligne et propose également des solutions de formation pour les organisations et les employeurs.

Description

• Lead the strategy, execution, and evolution of social media and brand reputation efforts across Penn Foster Group’s portfolio of brands • Expand reach to new audiences and strengthen brand presence across owned and emerging platforms • Shape how the brand is represented in broader digital conversations, including LLMs and social search • Oversee the social media function and lead a team • Develop and execute comprehensive social media strategies across all brands • Increase visibility and sentiment within LLMs and social search environments • Optimize content for discoverability and accuracy across emerging platforms • Manage proactive and reactive engagement in third-party spaces such as Reddit and forums • Guide engaging social content strategies, emphasizing short-form video and platform-native content • Scale creator and influencer strategy in partnership with the PR agency • Manage, coach, and develop the social media and community engagement team • Develop distinct social strategies for non-core brands • Establish performance tracking, social listening, and insight generation processes • Share actionable insights with Marketing, PR, Partnerships, and senior leadership • Maintain hands-on involvement in execution, testing, and optimization of content and campaigns • Evaluate performance data to refine strategies, improve efficiency, and scale successful initiatives

🎯 Exigences

• 7+ years of progressive experience in social media, digital marketing, or brand strategy • Experience leading teams • Proven track record developing and scaling social media strategies that drive audience growth, engagement, and brand visibility • Experience managing and developing high-performing teams • Strong understanding of social listening, brand reputation management, and community engagement best practices • Experience with creator/influencer strategy and partnership management • Familiarity with emerging trends in LLMs, social search, and digital discoverability • Strong analytical skills and experience using data to inform decisions and communicate performance to stakeholders • Excellent cross-functional collaboration and communication skills • Ability to influence senior leaders and partners • Experience managing multiple brands or business lines is preferred • High attention to detail, adaptability, and problem-solving skills • Comfort working in a fast-paced, evolving digital landscape with a test-and-learn mindset • Must reside and perform work within the United States • Willingness and ability to travel as needed • Employees are expected to be on camera during meetings unless extenuating circumstances apply • Successful completion of applicable pre-employment screening requirements • Completion of employment eligibility verification via Form I-9

🏖️ Avantages

• Incentive compensation • Medical insurance • Dental insurance • Vision insurance • Flexible spending • Generous paid time off • Sponsored volunteer opportunities • 401K with a company match • Free access to all online programs • Remote work arrangement • Travel opportunities for team meetings, company events, conferences, and summits