Manager, Social & Brand Reputation Strategy

Emploi pas sur LinkedIn

🕒 il y a 4 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🔴 Expert

👔 Manager

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Penn Foster

Site WebLinkedInTous les Emplois

201 - 500 employés

📚 Éducation

👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster est un établissement d'enseignement en ligne accrédité, axé sur les carrières, proposant des programmes autonomes de certificats, diplômes, licences, baccalauréats et d'études secondaires. Son catalogue couvre des domaines professionnels et vocationnels incluant les soins de santé, la technologie vétérinaire, les métiers spécialisés (CVC, électricité, plomberie), la réparation automobile, le business, l'informatique, la justice pénale, le design, l'hospitalité et bien plus. Penn Foster dessert des apprenants individuels (plus de 133 000 étudiants actifs) avec des cours en ligne flexibles disponibles 24/7 et fournit également des solutions de formation pour les employeurs. L'institution gère plusieurs écoles/divisions et détient des accréditations telles que la DEAC et des accréditations spécifiques aux programmes (par exemple, un programme de technicien vétérinaire accrédité AVMA-CVTEA).

Description

• Lead the development and execution of comprehensive social media strategies across Penn Foster Group brands • Expand audience reach, increase engagement, and drive measurable growth across priority platforms • Develop strategies to increase brand visibility and sentiment within LLMs and social search environments • Partner cross-functionally to optimize content for discoverability and accuracy • Own and evolve brand reputation management across social and digital environments • Manage proactive and reactive engagement in third-party spaces such as Reddit and forums • Guide engaging, high-performing social content with emphasis on short-form video and platform-native content • Partner with Brand, Content, and Creative teams on consistency, quality, and innovation • Scale creator and influencer strategy with the PR agency • Manage and develop the social media and community engagement team • Develop distinct social strategies for non-core brands across the portfolio • Establish performance tracking, social listening, and insight generation processes • Share actionable insights with Marketing, PR, Partnerships, and senior leadership • Maintain hands-on involvement in execution, testing, and campaign optimization • Evaluate performance data to refine strategies, improve efficiency, and scale successful initiatives • Report to the Sr. Director of Communications

🎯 Exigences

• 7+ years of progressive experience in social media, digital marketing, or brand strategy • Experience leading teams • Proven track record developing and scaling social media strategies that drive audience growth, engagement, and brand visibility • Experience managing and developing high-performing teams • Strong understanding of social listening, brand reputation management, and community engagement best practices • Experience with creator/influencer strategy and partnership management • Familiarity with emerging trends in LLMs, social search, and digital discoverability • Ability to translate emerging trends into actionable strategies • Strong analytical skills and experience using data to inform decisions and communicate performance to stakeholders • Excellent cross-functional collaboration and communication skills • Ability to influence senior leaders and partners • High level of attention to detail, adaptability, and problem-solving skills • Comfort working in a fast-paced, evolving digital landscape with a test-and-learn mindset • Experience managing multiple brands or business lines preferred • Must reside and perform work within the United States • Must be willing and able to travel as needed • Employees are expected to be on camera during meetings unless extenuating circumstances apply • Successful completion of applicable pre-employment screening requirements • Completion of employment eligibility verification through Form I-9

🏖️ Avantages

• Incentive compensation • Medical insurance • Dental insurance • Vision insurance • Flexible spending accounts • Generous paid time off • Sponsored volunteer opportunities • 401K with a company match • Free access to all Penn Foster Group online programs • Remote work arrangement • Travel opportunities for team meetings, company events, conferences, and summits