Director of Channel, Alliance, ABM Marketing

🕒 il y a 4 mois

🗽 New York – Distant

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⏰ Temps Plein

🔴 Expert

🎡 Marketing

👻 Score fantôme 52%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of PlanITROI

PlanITROI

201 - 500 employés

Fondée en 2001

📦 Logistique

💼 Conseil

🏭 Fabrication

Logistics • Consulting • Manufacturing

PlanITROI est un expert de premier plan en gestion de la disposition des actifs informatiques (ITAD), spécialisé dans l'effacement sécurisé des données, le reconditionnement des appareils et la durabilité environnementale. Fondée en 2001, la société s'engage à combler la fracture numérique en transformant les actifs informatiques mis au rebut en technologies abordables pour ceux qui en ont besoin. PlanITROI met l'accent sur la sécurité des données, en respectant des normes rigoureuses, et promeut l'impact social à travers ses programmes tout en maximisant la valeur récupérée pour les appareils mis au rebut des clients grâce à la revente et à la réutilisation.

Description

• Build and execute a GTM ABM strategy focused on target channel accounts. • Develop account-specific messaging for organizations such as CDW, HCLTech, DXC, IBM, Accenture, and others. • Create one-to-one, one-to-few, and one-to-many ABM campaigns. • Coordinate with sales and leadership to identify account entry points, introductions, and partner expansion opportunities. • Develop PlanITROI’s partner-facing value proposition strategy for channel organizations. • Support relationship development with strategic partners. • Build thought leadership that positions PlanITROI as a strategic voice in ITAD, lifecycle services, sustainability, and value recovery.

🎯 Exigences

• 10+ years of B2B technology marketing experience. • Experience in marketing computing hardware and services. • Experience with Gartner, Forrester, IDC, CRN, or analyst/influencer positioning. • Proven experience building and executing ABM campaigns for strategic accounts. • Expert experience in channel, partner, alliance, reseller, OEM, MSP, distributor, or GSI marketing. • Must have experience marketing to organizations such as CDW, SHI, Insight, WWT, IBM, Accenture, DXC, HCLTech, Dell, HP, Lenovo, Cisco, Microsoft, Apple. • Experience in creating executive-level messaging for complex B2B technology services. • Strong understanding of digital demand generation and LinkedIn strategy. • Demonstrated ability to create sales enablement materials. • Strong writing, positioning, and storytelling skills. • Experience with ABM platforms such as Apollo, 6sense, Demandbase, RollWorks, Terminus, HubSpot, Salesforce, Marketo, Pardot, or similar tools. • An existing network across all major channels, resellers, GSI, OEM, or IT services organizations is desired.

🏖️ Avantages

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options

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