Paid Advertising Account Manager

🕒 il y a 2 jours

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Power Digital Marketing

Site WebLinkedInTous les Emplois

501 - 1000 employés

💼 Conseil

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing est une entreprise de marketing de croissance techno-activée qui opère à l'intersection des données, de la technologie et de l'intelligence humaine pour rendre le profit prévisible. La société offre une gamme complète de services de marketing digital, incluant la consultation stratégique, les campagnes créatives, l'intelligence des données, la planification média et plus encore pour dynamiser chaque phase du parcours client. Power Digital Marketing se concentre sur la délivrance d'un impact commercial via la transparence, des stratégies basées sur les données et des technologies avancées, aidant les marques à atteindre une croissance soutenue et un avantage compétitif dans un marché hyper-concurrentiel.

Description

• Own execution, performance, and growth of the paid marketing service within the assigned book of business • Manage paid campaigns across varied clients, including daily optimizations and high-level strategy changes • Analyze campaign performance and client source-of-truth data to create action plans • Act as the main point of contact for cross-channel digital marketing campaigns • Direct internal client teams, provide feedback, and help solve problems • Lead weekly and monthly reporting calls • Educate clients on service expansion opportunities • Facilitate cross-channel collaboration and ensure integrated channel delivery • Track account deliverables through Slack, Asana, or deliverable trackers for timely completion • Participate in department scrums, training sessions, and development of training materials • Continuously improve campaign performance against client goals • Maintain communication with internal agency teams and assigned clients • Employ AI technologies to optimize business processes • Utilize Power Digital’s Nova ecosystem

🎯 Exigences

• 3–4 years of digital marketing experience, including 1–2 years in an agency setting • Minimum 2 years of hands-on Search Engine Marketing experience • Experience with Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads • Experience with bid optimization, keyword research, and ad copy development • Significant campaign management experience in one or more additional campaign types • Minimum 2 years of hands-on experience with Meta ads direct response campaigns • Additional platforms such as TikTok Ads, LinkedIn Ads, and Pinterest Ads are a plus • Minimum 1 year of experience discussing cross-channel strategy and performance in an in-house or client-facing role • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing and paid media’s role in the funnel • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated, success-oriented, and able to learn quickly and independently • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Interest in a long-lasting relationship with a growing company