Senior Account Director, Patient – DTC

Emploi pas sur LinkedIn

🕒 il y a 29 jours

🔔 Pennsylvania – Distant

🔔 Pennsylvania – Remote

💵 $160 000 - $190 000 / an

⏰ Temps Plein

🟠 Senior

🧑‍💼 Ingénieur d'affaires

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Princeton10, LLP

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2017

🏥 Santé

💼 Conseil

📣 Marketing

Healthcare • Consulting • Marketing

Sustainable Princeton est une organisation communautaire dédiée à la promotion de la durabilité environnementale dans la région de Princeton. Grâce à diverses initiatives et programmes, elle engage les résidents et les entreprises locales dans des efforts pour réduire les déchets, conserver l'énergie et améliorer l'ensemble des écosystèmes au sein de la communauté.

Description

• Serve as the senior strategic lead across patient/DTC brands, shaping brand direction, engagement strategy, and long-term growth plans • Build and maintain trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical/legal/regulatory partners • Lead the development of integrated, omnichannel DTC campaigns (digital, social, CRM, web, point-of-care, and emerging channels) grounded in patient insights • Translate complex clinical and regulatory information into clear, compelling patient-facing strategies and messaging frameworks • Oversee end-to-end account management, including scope development, financial stewardship, forecasting, and organic growth • Partner closely with strategy, creative, media, and data teams to ensure cohesive execution and measurable impact across all touchpoints • Identify opportunities to innovate within patient engagement, including personalization, digital health integrations, and behavior change approaches • Mentor and elevate junior team members, fostering strategic thinking, client leadership, and pharma expertise • Contribute to new business efforts, including pitch leadership, narrative development, and solution design

🎯 Exigences

• Bachelor’s degree required; advanced degree (MBA, MPH, or similar) is a plus • 12+ years of experience in pharma/healthcare advertising, with a strong focus on patient (DTC) marketing • Proven track record leading large, complex accounts and delivering integrated campaigns across multiple channels • Deep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communications • Strong expertise in patient journey mapping, segmentation, and engagement strategy, with a focus on driving behavior change • Exceptional client leadership skills, with experience influencing senior stakeholders and cross-functional teams • Commercial acumen with experience managing budgets, scopes, and revenue growth • Collaborative leadership style with the ability to work effectively across strategy, creative, media, and analytics disciplines • Strong communication and storytelling skills, both written and verbal • Experience in digital health, CRM, or data-driven marketing is a strong asset.

🏖️ Avantages

• Our package includes base salary, bonus, health benefits, and 401k match.