Senior Associate – Product & Channel Marketing

🕒 il y a 21 jours

🇺🇸 États-Unis – Télétravail

💵 $76 500 - $115 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 1%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Protective Life

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 1908

💸 Finance

🛡️ Assurance

Finance • Insurance

Protective Life est une entreprise de services financiers spécialisée dans la fourniture d'assurances vie abordables et de rentes. La société propose une variété de produits d'assurance tels que des polices d'assurance vie temporaire, vie entière et vie universelle, ainsi que des rentes fixes, immédiates, indexées et variables. Protective Life aide les particuliers à planifier leur avenir, y compris leur retraite, la planification successorale et la protection financière des familles. L'entreprise souligne son engagement envers la durabilité, l'implication communautaire et l'aide aux clients pour atteindre protection et sécurité à travers différentes étapes de la vie. Protective Life est reconnue pour sa solide fondation financière et est autorisée à opérer dans tous les États sauf New York.

Description

• Provide an unbiased view of competitors' product offerings, capabilities, and complete value propositions • Analyze competitors in the annuities and retirement savings marketplace • Collaborate within the Competitive Intelligence team to execute research • Think strategically and tactically about competitor products, services, and actions • Articulate competitive implications for Protective Life • Collaborate with Line-of-Business teams to define business objectives, customer segments, and product offerings • Develop marketing plans supporting sales and growth goals using market insights, competitor analysis, and customer behavior trends • Develop strategic briefs for marketing plans and go-to-market strategy • Engage research, stakeholders, and Line-of-Business teams to develop strategic messaging platforms • Ensure campaigns align with marketing plans, Line-of-Business objectives, and messaging platforms • Review and communicate campaign performance and identify optimization opportunities • Track marketing projects in the project management system and serve as subject matter expert for channel marketing projects • Monitor Line-of-Business budgets for alignment with annual plans and go-to-market activities • Liaise between Line-of-Business teams, marketing teams, and external partners • Support internal communications about marketing initiatives and results

🎯 Exigences

• Bachelor's degree in Marketing, Business, Communications, or related field required • 7+ years of experience in marketing, product marketing, channel marketing, or related disciplines, preferably in a B2B environment • Experience developing and executing strategic marketing plans and go-to-market initiatives that support business growth objectives • Financial services, insurance, retirement, or other regulated industry experience preferred • Proven ability to translate business objectives and market insights into effective marketing strategies, messaging, and value propositions • Demonstrated ability to build strong relationships, influence decision-making, and drive alignment across cross-functional stakeholders without direct authority • Experience using marketing analytics and performance metrics to measure results and optimize outcomes • Experience managing marketing budgets and ensuring alignment with annual business and go-to-market plans • Experience managing multiple complex projects simultaneously and balancing competing priorities in a fast-paced environment • Proficiency with enterprise project management platforms (e.g., Workfront) and Microsoft Office Suite • Excellent verbal, written, presentation, and interpersonal communication skills • Solid understanding of the Insurance and Retirement lines of business and their market environments • Familiarity with customer demographics, behavior, and key competitors • Proficiency in marketing strategy development, campaign planning, and execution • Knowledge of customer lifecycle marketing, segmentation, and targeting • Comprehensive knowledge of digital marketing channels, including social media, email, SEO/AEO, PPC, and content marketing • Expertise in leveraging paid, earned, and owned media for brand growth • Strong understanding of ROI, CAC, LTV, and engagement rate metrics • Knowledge of A/B testing, audience segmentation, and personalization techniques • Awareness of GDPR, CCPA, and marketing compliance rules • Familiarity with ad and content guidelines for different platforms • Ability to contribute to long-term marketing strategies aligned with business objectives • Skills in prioritizing projects within budget constraints • Expertise in managing cross-functional campaigns with multiple deliverables and deadlines • Strong organizational skills to oversee project timelines, budgets, and resources • Ability to adapt messaging for different channels and audiences • Demonstrated ability to influence stakeholders and gain support across Lines of Business and cross-functional teams • Experience mentoring junior associates or collaborating with teams across functions

🏖️ Avantages

• Comprehensive health, dental and vision insurance • Mental health benefits • Employee assistance program • Paid time off • Paid parental leave • Short-term disability • Cultural observance day • Contributions to healthcare accounts • Pension plan • 401(k) plan with Company matching • ProHealth Rewards platform with cash rewards • Annual incentive based on individual and Company performance