Integrated Marketing Specialist

🕒 il y a 10 jours

🏄 California, New York – Distant

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⏰ Temps Plein

🟢 Junior

🟡 Intermédiaire

🎡 Marketing

🦅 Parrain de Visa H1B

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👻 Score fantôme 12%

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🗣️🇺🇸🇬🇧 Anglais requis

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Qvest.US

201 - 500 employés

Fondée en 2013

📱 Médias

💼 Conseil

🏢 Entreprise

Media • Consulting • Enterprise

Qvest. US est un leader mondial dans les services de conseil en technologie et en affaires, en particulier pour les industries des médias, du divertissement, des biens de consommation emballés et de la vente au détail. Présente dans 20 sites à travers le monde, Qvest (prononcé "kwest") offre des services premium, conseillant stratégiquement et mettant en œuvre des solutions commerciales et technologiques de pointe. L'entreprise se concentre sur la révolution des salles de rédaction, l'amélioration des opérations pour des entreprises comme JetBlue, et l'automatisation des flux de travail créatifs. Qvest donne aux équipes les moyens d'exploiter des produits directs aux consommateurs, d'améliorer l'expérience client, et d'utiliser efficacement les données et les analyses pour maximiser le retour sur investissement. Spécialisée dans des domaines tels que la sécurité des contenus, la gestion des droits IP, la transformation de la diffusion et Salesforce, Qvest est dévouée à l'innovation et à l'excellence mondiale.

Description

• Execute integrated marketing campaigns across email, social, digital, and event channels • Administer email marketing campaigns in Mailchimp, including setup, segmentation, dynamic content, and automated workflows • Coordinate with creative partners and external agencies to deliver on-brief, on-brand, and timely materials • Manage, update, and optimize digital channels and website content • Update site content and layout to improve user experience and maintain current messaging • Execute paid and organic social media strategies to build brand awareness and drive traffic • Monitor and report social media performance and derive content optimization insights • Manage logistics, promotion alignment, technology setup, and lead capture for webinars and in-person events • Coordinate event promotion and post-event nurture sequences to maximize attendee ROI and pipeline conversion • Build landing pages and automation workflows for event registration and follow-up • Prepare communication kits and collateral for stakeholder outreach • Maintain accurate client and attendee lists for post-event engagement • Maintain marketing technology platform health, tag management, UTM tracking, and contact list hygiene • Analyze cross-channel marketing performance against business goals • Identify process improvements and test tactics to improve lead quality and channel effectiveness • Collaborate with internal leadership, external agencies, and creative partners to refine go-to-market efforts

🎯 Exigences

• 2–4 years of full-time marketing experience, preferably in an integrated or multi-channel marketing environment • Hands-on experience with email marketing platforms such as HubSpot, Marketo, or Mailchimp • Experience with Content Management Systems such as WordPress • Experience executing organic and paid social media programs across platforms such as LinkedIn, Instagram, and YouTube • Experience using web analytics such as Google Analytics 4 or Zoho • Experience using Excel or Google Sheets for data analysis • Ability to own projects from concept to completion and connect tactical execution to strategic goals • Exceptional written and verbal communication skills • Strong attention to detail and ability to manage competing deadlines • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience • Preferred: agency, contractor, or creative vendor relationship management experience • Preferred: familiarity with Canva, Photoshop, Adobe Creative Cloud, and Google Slides • Preferred: basic understanding of CRM systems such as Salesforce or HubSpot and lead management workflows • Preferred: strong project management skills for complex campaign timelines and deliverables • Preferred: experience with contact list segmentation, data hygiene, and tag management • Preferred: knowledge of email compliance, deliverability standards, and privacy laws such as CAN-SPAM and GDPR

🏖️ Avantages

• Medical, dental, and vision benefits • 401(k) matching • Flexible vacation • Employer-sponsored training to advance employees’ skill sets • Professional growth and career development opportunities • Occasional travel required when directed by project scope or management

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