Associate Director – Converged TV

Emploi pas sur LinkedIn

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

💵 $129 000 - $147 000 / an

⏰ Temps Plein

🟠 Senior

👔 Directeur

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Rain the Growth Agency

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 1998

💼 Conseil

📣 Marketing

📱 Médias

Consulting • Marketing • Media

Rain the Growth Agency est une agence créative, publicitaire et médiatique à service complet spécialisée dans l'aide aux marques directes aux consommateurs (DTC) pour réaliser une croissance transformationnelle. Grâce à une approche unique appelée Construction de Marque Transactionnelle, l'agence répond aux objectifs de marque et de ventes en intégrant des services dans les médias, la stratégie créative et l'analyse. En tant qu'agence dirigée par des femmes, Rain favorise une culture d'innovation et de flexibilité, exploitant les technologies de pointe et les outils propriétaires pour optimiser le retour sur investissement de ses clients.

Description

• Develop holistic digital video strategies with a focus on CTV • Provide tactical recommendations in partnership with Integrated Planning and Media Investment teams • Evaluate, recommend, launch, measure, optimize, and grow digital video work • Contribute to strategic direction and account leadership across digital video initiatives • Champion digital video, especially CTV • Deliver industry points of view on ad tech, publisher developments, and consumption trends • Standardize best practices and streamline efficiencies and automation • Lead the Digital Video team, including Supervisors and Specialists • Supervise accounts and foster relationships with key clients and internal stakeholders • Oversee performance and brand-building strategies for digital video • Develop education materials for internal and external client use • Identify investment allocations using audience tools, historical performance data, scorecards, and client-specific best practices • Oversee campaign execution through Direct IO and programmatic platforms • Report campaign performance, progress against goals, and future strategies to senior executives • Manage and improve digital video processes across the practice • Align programmatic initiatives with broader marketing and business objectives • Evaluate new DSP offerings across the marketplace • Ensure digital video work meets agency standards • Contribute to department goals, certifications, training, growth opportunities, and account assignments • Discover ways to leverage media and ad tech partners • Identify opportunities for growth and expansion in digital video advertising services • Contribute channel-specific inputs to new business pitches and support new account onboarding

🎯 Exigences

• Bachelor’s degree in advertising, marketing or related field or equivalent combination of education and experience • 6+ years of hands-on experience, with a focus on digital video planning and activation • Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media • Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and development of campaign performance insights • Proven fluency in major DSPs including The Trade Desk, DV360, Amazon, Yahoo, Viant and more • Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally • Strong project management skills and high attention to detail • Collaborative spirit and active interest in mentoring and managing team members • Strong interest in ad tech, digital video trends and innovation • Appreciation of Rain’s Core Values • Periodic travel and accommodating meetings in different time zones expected

🏖️ Avantages

• Quarterly profit-sharing program • 401(K) plan with employer match (and immediate eligibility) • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks fully-paid Family and Medical Leave • Monthly Work-From-Home allowance • Medical, Dental, and Vision insurance • Flexible First environment with remote work flexibility • Investment in employees, technology, and tools

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