Growth Marketing Specialist

Emploi pas sur LinkedIn

🕒 il y a 4 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

📈 Marketing de croissance

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de Rayda, pas via un site d'emploi

Repérée par Remote Rocketship il y a 4 jours

Toujours ouverte sur le site de Rayda. Vérifiée il y a 19 minutes.

Logo of Rayda

Rayda

11 - 50 employés

📦 Logistique

💼 Conseil

🏥 Santé

💰 Pre seed en 2023-02

Logistics • Consulting • Healthcare

Rayda est une plateforme SaaS qui automatise la gestion du cycle de vie des appareils des employés à l'échelle mondiale pour les entreprises. Elle gère l'approvisionnement, la pré-configuration, l'expédition internationale, le suivi, la maintenance, l'effacement sécurisé des données, la récupération, le stockage, l'assurance, et l'élimination durable dans plus de 170 pays, permettant aux équipes IT, RH et opérations d'équiper rapidement et de manière fiable les employés à distance. Rayda centralise le suivi et la documentation des appareils, réduit les tickets et coûts liés aux appareils, et accélère les processus d'intégration et de départ pour les clients d'entreprises distribuées.

Description

• Develop and execute campaigns that generate qualified sales opportunities • Identify high-potential customer segments, buyer personas, industries, and geographic markets • Collaborate with Sales and SDR teams to align campaigns with commercial priorities • Improve lead qualification, routing, nurturing, and pipeline conversion • Identify, test, and scale acquisition channels including SEO, paid search, LinkedIn, email marketing, account-based marketing, webinars, referrals, and partner campaigns • Prioritise marketing activities based on measurable commercial impact • Optimise acquisition channels and marketing spend based on performance • Analyse customer acquisition funnels and identify conversion barriers • Optimise landing pages, calls to action, demo-booking flows, and lead forms • Test messaging, value propositions, offers, and audience segments • Build targeted email sequences, nurture campaigns, and re-engagement programmes • Segment audiences and improve lead follow-up processes • Identify high-intent search opportunities and improve organic acquisition • Distribute and convert existing content into qualified opportunities with the Content & Communications Specialist • Improve visibility across search engines and AI-powered platforms • Track marketing-sourced pipeline, acquisition performance, conversion rates, and campaign efficiency • Develop growth dashboards and provide actionable performance insights • Run structured experiments, evaluate results, and scale successful initiatives • Maintain accurate campaign attribution and CRM reporting

🎯 Exigences

• Demonstrated experience in growth marketing, demand generation, performance marketing, or B2B marketing • Hands-on experience executing campaigns for B2B businesses, preferably SaaS or technology companies • Proven ability to contribute to qualified sales pipeline and measurable commercial outcomes • Understanding of B2B buyer journeys, lead qualification, and sales funnel management • Experience using CRM systems and marketing automation or email marketing tools • Familiarity with website analytics, campaign tracking, attribution, and conversion optimisation • Strong analytical, problem-solving, and communication skills • Ability to independently execute campaigns, manage experiments, and collaborate across teams • Preferred: Experience marketing B2B SaaS products to mid-market or enterprise customers • Preferred: Knowledge of account-based marketing, SEO, paid acquisition, and content-led growth • Preferred: Experience with automated lead-nurturing programmes • Preferred: Familiarity with HubSpot, Salesforce, Google Analytics 4, Google Ads, and LinkedIn Campaign Manager • Preferred: Experience using AI tools for marketing research, campaign execution, and analysis • Preferred: Experience working with distributed teams or international markets

🏖️ Avantages

• Remote work arrangement

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