Regional Field Marketing Manager

Emploi pas sur LinkedIn

🕒 il y a 23 jours

🇺🇸 États-Unis – Télétravail

💵 $74 700 - $102 750 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 21%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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The Renaissance Network, Inc.

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 1996

💼 Conseil

📣 Marketing

📚 Éducation

Consulting • Marketing • Education

The Renaissance Network, Inc. est une entreprise spécialisée dans l'aide aux organisations du secteur de l'éducation et de la technologie pour trouver des cadres dirigeants de haut niveau et constituer des équipes axées sur les objectifs. Avec plus de 25 ans d'expérience, elle propose des services de recherche et de conseil ciblés conçus pour découvrir des talents permanents et intérimaires, dans le but d'impacter positivement l'éducation et les communautés. Son approche stratégique de l'acquisition de talents repose sur la compréhension des besoins des clients et l'utilisation de décisions basées sur des données pour garantir des placements réussis.

Description

• Support Sales teams in developing and executing account-based or state-wide marketing plans that drive results • Develop strong relationships with sales leaders to analyze CRM data including pipeline and growth-area opportunities • Develop and lead field demand generation programs and campaigns • Leverage account-level, state or national sponsorships to build new business opportunities, drive and nurture leads, and accelerate existing opportunities • Support implementation, retention and renewal efforts with sales and customer success partners • Build a regional marketing strategy aligned with sales goals and plans • Interpret state/local market education dynamics to address state requirements • Manage a marketing calendar covering demand generation campaigns, education-agency sponsorships, webinars, events/tradeshows, and market trends • Partner with the event team to execute tradeshows, conferences and custom events • Communicate state and local marketing programs and results, including ROI and KPIs, to sales and marketing stakeholders • Partner with sales enablement and participate in sales and product training • Travel periodically throughout the year with sales teams to attend events and customer meetings

🎯 Exigences

• Bachelor's degree (B.A.) or master’s degree from four-year college or university • Experience marketing to PreK-12 education market and/or education technology background preferred • 5 years related marketing experience and/or training, ideally in field marketing or sales enablement • Proven experience carrying out marketing efforts, including planning, prioritizing and implementing strategy • Familiar with MS Office applications • Event planning (in-person and virtual) software proficiency • Experience with CRM systems, marketing automation, content and project management software • AI proficiency and the ability to use AI tools to improve marketing planning, campaign execution, content development, reporting, and sales enablement • Ability to think strategically and independently and execute to a plan • Great communicator, verbal and written, and can be effective in person or virtually with sales, customers, and marketing partners • Highly organized and proficient at managing multiple projects at a time and works well in a rapidly evolving sales environment • Creative, innovative and thinks outside the box new ways to engage PreK-12th grade education marketing targets • Metric driven and has the ability to draw insight from complex marketing data • AI expertise recommended for a Field Marketing Manager, including using AI to summarize account and market insights, personalize campaign messaging, identify event and webinar follow-up opportunities, analyze performance data, generate first-draft content, and improve productivity across CRM, marketing automation, project management, and reporting workflows

🏖️ Avantages

• World Class Health Benefits: Medical, Prescription, Dental, Vision, Telehealth • Health Savings and Flexible Spending Accounts • 401(k) and Roth 401(k) with company match • Paid Vacation and Sick Time Off • 12 Paid Holidays • Parental Leave (20 total weeks with 14 weeks paid) & Milk Stork program • Tuition Reimbursement • Life & Disability Insurance • Well-being and Employee Assistance Programs