Growth Marketing Specialist

🕒 il y a 10 jours

🇺🇸 États-Unis – Télétravail

💵 $108 000 - $118 000 / an

⏰ Temps Plein

🟢 Junior

🟡 Intermédiaire

📈 Marketing de croissance

🚫👨‍🎓 Aucun diplôme requis

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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ReversingLabs

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2017

💼 Conseil

📦 Logistique

📣 Marketing

💰 €56 000 000 Series B en 2021-08

Consulting • Logistics • Marketing

ReversingLabs est une entreprise spécialisée dans la sécurité de la chaîne logistique logicielle, fournissant des solutions pour détecter les malwares, gérer les logiciels tiers et sécuriser les processus de développement logiciel. Leurs produits incluent Spectra Assure, qui est utilisé pour identifier les menaces et les vulnérabilités dans les composants logiciels. ReversingLabs utilise le plus grand référentiel de menaces au monde pour offrir une analyse de fichiers à grande vitesse et en grand volume, ainsi qu'une intelligence sur les malwares faisant autorité. L'entreprise vise à améliorer les opérations de sécurité en automatisant les workflows d'analyse et en augmentant la visibilité pour réduire les risques d'attaques.

Description

• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Campaign Manager, and other platforms • Support demand generation, product launches, content promotion, webinars, events, partner marketing, and account-based marketing • Own audience research, keywords, targeting, ad copy, landing page alignment, budget pacing, and A/B testing • Build, deploy, and optimize multichannel and email campaigns, including newsletters, content promotion, event invitations, lead nurture, lifecycle, and re-engagement workflows • Support product-led growth programs that drive community adoption, product registrations, and user engagement • Build and maintain campaign landing pages and lightweight CMS website updates using basic HTML and CSS as needed • Run conversion rate optimization experiments and ensure pages are mobile-responsive, tracked, and aligned with campaign goals • Apply SEO fundamentals and contribute to generative engine optimization • Use Google Search Console, Ahrefs, and GA4 to identify search trends, content opportunities, and performance gaps • Track and report CTR, CPC, CPL, conversion rates, qualified leads, and pipeline contribution • Maintain and automate dashboards; support UTM tracking, attribution, and conversion event setup • Turn data into prioritized recommendations focused on lead quality and pipeline • Use generative AI, AI agents, and no-code automation for research, copy and creative iteration, audience analysis, reporting, data preparation, and campaign QA • Build reusable prompts and workflows; validate AI output for accuracy, brand consistency, security, and privacy compliance • Partner with Content, Product Marketing, Design, Marketing Operations, web development, and SDR teams • Support lead routing, qualification, follow-up, documentation, best-practice sharing, and AI adoption across marketing • Launch campaigns accurately, on schedule, efficiently, and with proper tracking

🎯 Exigences

• 2–4 years of experience in B2B digital marketing, growth marketing, demand generation, or marketing campaign execution • Hands-on experience with paid search and paid social advertising, particularly Google Ads and LinkedIn Campaign Manager • Experience executing email campaigns in a marketing automation platform, and creating or modifying landing pages in a website CMS • Working knowledge of B2B buyer journeys, audience segmentation, lead generation, and marketing funnels • Strong analytical skills, comfort with marketing data, spreadsheets, and campaign reporting, and familiarity with GA4, campaign tracking, and performance measurement • Practical experience using AI tools professionally, including writing effective prompts and evaluating AI output for quality and accuracy, with specific examples of how AI improved a workflow, process, or outcome • Strong organization and attention to detail, ability to manage multiple campaigns at once, and excellent written communication, collaboration, and problem-solving skills • AI-Forward Mindset: embrace AI and emerging technologies to improve efficiency, solve problems, deliver better results, experiment, learn, and help others adopt effective tools and approaches • Nice to haves include experience in B2B SaaS, cybersecurity, developer tools, or enterprise technology marketing • Nice to haves include familiarity with HubSpot, Marketo, Salesforce, Google Tag Manager, Google Search Console, Ahrefs, Screaming Frog, SEO, GEO, CRO, basic HTML/CSS, modern CMS, ABM, PLG, ChatGPT, Claude, Zapier, Make, n8n, scripting/APIs, Canva, or Figma • For U.S.-based roles, candidates must be authorized to work in the United States without current or future sponsorship

🏖️ Avantages

• 401(k) with Traditional and Roth options • Flexible Spending Accounts (Health & Dependent Care) • ~90% employer-covered medical premiums • HRA to offset your medical deductible • 100% employer-paid dental, vision, disability & life insurance • Pet insurance + Calm app membership • Flexible PTO • Quarterly Wellness Weekends - company-wide 3-day breaks built into the calendar • Remote work stipend for internet & cell • 8 paid volunteer hours annually • Clear paths for advancement and internal mobility • A collaborative, remote-first environment where your work has real impact

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