Director, Media Innovation – New Models

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

👔 Directeur

👻 Score fantôme 12%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Risepoint

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1001 - 5000 employés

Fondée en 2007

💼 Conseil

📣 Marketing

📚 Éducation

Consulting • Marketing • Education

Risepoint est une entreprise de technologie éducative qui collabore avec des universités publiques et privées régionales pour concevoir, lancer et développer des programmes de diplômes en ligne axés sur le marché du travail. Elle fournit des services de marketing, de support étudiant, de support facultaire, de mise en œuvre technologique, de suivi des performances et de recherche sur le retour sur investissement des étudiants pour aider les institutions à élargir l'accès, augmenter les inscriptions et offrir des programmes à fort rendement pour les adultes actifs.

Description

• Drive measurable improvements in CPA and L:E by identifying, testing, and scaling innovative media channels, advertising models, and tactics • Build the innovation roadmap using performance data, marketplace developments, platform changes, competitive activity, emerging technologies, and partnerships • Design and lead disciplined experiments with hypotheses, success metrics, investment requirements, test designs, decision criteria, and incremental-value measurement • Explore and validate new outcome-based advertising models • Establish rigorous media supplier evaluation and recommendations based on strategic fit, differentiation, performance, economics, data, measurement, scalability, and risk • Maintain marketplace intelligence on platforms, emerging channels, technologies, AI, privacy, measurement, suppliers, and consumer behavior • Define affiliate strategy, playbooks, partner selection, operations, and effectiveness monitoring • Educate Media Directors, pods, and stakeholders through forums, communications, and learning opportunities • Create playbooks, business cases, measurement frameworks, supplier relationships, and implementation guidance to scale successful innovations • Establish criteria for ending underperforming tests or supplier relationships • Strengthen organizational capability and reduce dependence on any single agency, platform, or supplier • Improve process efficiency by 20%+ through AI, automation, and process optimization • Establish automation, governance, SOPs, and operating models supporting media execution, transformation, and increased media in-housing • Build AI capability and adoption across the organization

🎯 Exigences

• Deep media and performance expertise with a strong understanding of the evolving media ecosystem, measurement, and the levers that drive acquisition and business outcomes • Proven innovation and experimentation track record, including identifying new channels, ad models, technologies, and suppliers; designing rigorous tests; and scaling what works • Strong strategic judgment and influence, with the ability to independently evaluate agencies and suppliers, translate marketplace complexity into action, and drive change through Media Directors and cross-functional teams without direct ownership • Broad industry perspective, ideally combining agency and client-side experience and/or experience in complex, high-consideration acquisition businesses • Emerging media and technology expertise, including hands-on experience with AI, ad tech, new measurement approaches, and evolving advertising models • Commercial and thought-leadership experience, including supplier negotiations, strategic partnerships, marketplace POV development, and educating senior leaders and teams

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