Portfolio Marketing Manager, Specialty Crops

Emploi pas sur LinkedIn

🕒 il y a 1 mois

🌵 Arizona, California, +20 états de plus – Distant

🌵 Arizona – Remote 🏄 California – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🦬 Montana – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

⏰ Temps Plein

🟠 Senior

🔴 Expert

🎡 Marketing

👻 Score fantôme 12%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Rovensa

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1001 - 5000 employés

🍽️ Alimentation et boissons

💼 Conseil

🏭 Fabrication

Food & Beverage • Consulting • Manufacturing

Rovensa œuvre à promouvoir une agriculture équilibrée et durable partout dans le monde. L’entreprise crée des opportunités permettant à chacun de contribuer à des pratiques agricoles durables, grâce à différents parcours professionnels et programmes. Son engagement repose sur une ambition forte : contribuer à nourrir la planète de manière responsable et respectueuse de l’environnement.

Description

• Lead marketing strategy and commercial execution for Rovensa Next's specialty crop portfolio across tree nuts, fruit, vegetables, and vine crops in the U.S. and Canada • Develop and execute portfolio growth strategies to protect and expand market share • Identify portfolio expansion opportunities through market analysis, customer insights, and assessment of emerging grower needs • Monitor specialty crop acreage trends, crop economics, and category dynamics to optimize portfolio focus and marketing investment allocation • Translate scientific, efficacy, and performance data into credible and differentiated product claims • Develop product positioning and value propositions for growers, Pest Control Advisors, distributors, and retail channel partners • Ensure marketing claims are technically sound, commercially relevant, and aligned with regulatory and stewardship requirements • Establish positioning strategies addressing water scarcity, drought, heat stress, pest pressure, and other environmental stresses • Build and execute annual go-to-market plans aligned to crop cycles, purchasing windows, and channel priorities • Create and maintain marketing collateral, sales tools, technical communications, digital assets, and campaign materials • Collaborate with agencies and internal stakeholders on consistent messaging and brand execution • Support product launches, line extensions, and commercial initiatives that increase adoption and revenue growth • Equip sales teams, Key Account Managers, distributors, and channel partners with messaging, positioning, and sales enablement resources • Strengthen Rovensa Next brand awareness and market presence across the specialty crop segment • Monitor industry trends, competitive activity, customer needs, and market developments to identify opportunities and risks • Support private-label business strategies and customer retention efforts • Represent the company at trade shows, industry events, customer meetings, and educational programs • Manage the specialty crop marketing budget and track performance against business objectives and financial targets • Measure and analyze marketing effectiveness, portfolio performance, and market penetration metrics • Provide recommendations to improve program effectiveness, customer engagement, and return on marketing investment • Serve as the primary marketing and commercial liaison between growers, PCAs, distributors, and internal teams • Report to the North America Director of Marketing

🎯 Exigences

• Bachelor's degree in Agronomy, Crop Science, Pomology, Viticulture, Agricultural Marketing, Business, or a related field • Minimum of 7 years of product marketing, brand management, product management, or commercial marketing experience within the agricultural inputs industry • Demonstrated experience marketing specialty crop products, including adjuvants, biostimulants, crop nutrition products, crop protection products, or related agricultural technologies • Proven success translating technical, agronomic, or scientific data into customer-focused marketing strategies, messaging, and commercial programs • Experience developing and executing go-to-market strategies across distributor, retailer, PCA, and grower channels • Strong understanding of specialty crop production systems and agricultural distribution networks • Strong knowledge of specialty crop production systems, agronomic practices, and grower decision-making processes • Understanding of adjuvants, biostimulants, nutritional products, and related agricultural input markets • Knowledge of agricultural distribution channels, PCA influence networks, and channel management practices • Familiarity with market analysis, pricing strategy, portfolio management, and competitive positioning principles • Exceptional product marketing and strategic planning skills • Strong written, verbal, and presentation communication skills • Ability to distill complex scientific and technical information into clear, customer-focused messaging • Strong analytical and market research capabilities • Budget management and performance measurement skills • Proficiency with Microsoft Office Suite and marketing analytics tools • Ability to lead cross-functional initiatives involving marketing, technical, sales, and product development teams • Ability to manage multiple projects and priorities in a fast-paced environment • Ability to influence stakeholders without direct authority • Ability to identify market opportunities and convert insights into actionable business strategies • Ability to travel regularly throughout North America • Ability to sit, stand, and work at a computer for extended periods • Ability to communicate effectively in individual and group settings, both in person and virtually • Ability to travel by automobile and commercial airline approximately 30–50% of the time, including overnight travel • Ability to visit agricultural operations, research trial locations, distributor facilities, and customer sites in varying weather and environmental conditions • Ability to walk through fields, orchards, vineyards, and agricultural production environments on uneven terrain • Ability to occasionally lift and carry materials weighing up to 25 pounds • Ability to perform the essential functions of the position with or without reasonable accommodation • Preferred: MBA or advanced degree in Agronomy, Agricultural Economics, Marketing, or related discipline • Preferred: Experience managing products within mature and highly competitive agricultural markets • Preferred: Experience working within private equity-owned, growth-oriented, or rapidly evolving organizations • Preferred: Experience supporting North American specialty crop markets

🏖️ Avantages

• No specific benefits, perks, or compensation extras are stated in the posting

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