Senior Growth Marketing Manager

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

💵 $150 000 - $170 000 / an

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

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Seed Health

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2015

🧬 Biotechnologie

💊 Pharmaceutique

🔬 Science

Biotechnology • Pharmaceuticals • Science

Seed Health est une entreprise pionnière dans le domaine de la science du microbiome afin d'améliorer la santé humaine et planétaire. Elle se concentre sur la compréhension et l'exploitation de l'écosystème riche en micro-organismes vivant dans et sur le corps humain, connu sous le nom de microbiome, qui joue un rôle crucial dans la santé et le bien-être. L'entreprise utilise la biologie computationnelle avancée, la génomique microbienne et le séquençage ultra-profond pour explorer les interactions hôte-microbe, stimulant l'innovation depuis la découverte initiale jusqu'à la commercialisation. Seed Health développe et propose des produits de santé innovants comme les prébiotiques, probiotiques, postbiotiques et synbiotiques afin d'optimiser les résultats de santé liés au microbiome à travers différentes étapes de la vie. L'entreprise met également l'accent sur la durabilité, utilisant des emballages écologiques et s'engageant dans la recherche environnementale pour relever les défis mondiaux, reflétant ainsi leur engagement pour un avenir durable. Seed Health collabore avec des scientifiques de renom et utilise des technologies de pointe pour faciliter la recherche révolutionnaire et les applications dans des domaines tels que la santé gastro-intestinale, dermatologique et métabolique.

Description

• Own the day-to-day performance, execution, and optimization of select paid channels with a constant focus on finding incremental opportunities to support the business • Serve as the primary manager of the paid media agency, setting strategy, reviewing performance, guiding optimizations, and ensuring high-quality, timely execution aligned to growth goals. • Lead and scale Seed’s whitelisting / creator amplification program in partnership with the creative strategist and influencer team ensuring strong creator selection, clear briefing, and performance-driven iteration. • Partner closely with the creative strategist, internal brand team and external creative agencies to concept, test, and iterate on ad creative • Translate high-level growth targets into channel-level execution plans, including budget allocation, pacing, and forecasting support. • Drive a structured testing roadmap across creative, audiences, and platform features ensuring learnings are documented and applied. • Collaborate with the broader team to leverage attribution, incrementality, and performance drivers, ensuring decisions are grounded in the best available data. • Stay on the cutting edge of platform changes, creator trends, and emerging tools (including AI) to continuously improve performance.

🎯 Exigences

• Proven track record managing and scaling paid acquisition channels with 7+ years of experience in a high-growth DTC environment. • Deep expertise in paid social acquisition with an emphasis on Meta and TikTok. • Consistent record of meeting and exceeding ambitious channel targets and business outcomes. • Highly analytical and detail-oriented, with the ability to translate performance data into clear, actionable insights across creative, audience, and bidding strategies. • Strong grasp of performance marketing fundamentals, including CAC efficiency, incrementality, attribution, and marginal return dynamics (+ how to apply them in execution). • Demonstrated ability to navigate ambiguity in evolving business objectives, new product launches, KPIs, and insights. • Experienced in managing external agencies as an extension of your team, setting clear expectations, holding a high performance bar, and ensuring work is aligned to business goals. • Deep understanding of creator-led and whitelisted advertising, with the ability to operationalize and scale programs that drive performance through authentic, high-converting creative. • Excellent communicator and collaborator who can clearly articulate performance, insights, and recommendations to cross-functional partners, including creative, influencer, and analytics teams.

🏖️ Avantages

• Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match • Health & Wellness: Choose from multiple medical, dental, and vision plans, with generous employer contributions and coverage options to meet your needs. Enjoy access to top-tier virtual care and a complimentary Aaptiv membership for fitness and mental wellness. We also provide an HSA with employer contributions, along with Fullscript discounts for supplements. • Mental Health Support: All employees and eligible dependents receive 12 free therapy sessions per year, plus coaching, meditation, and 24/7 access to Spring Health’s digital tools and care navigation. • Long Term Wealth Planning: Invest in your future with our 401(k) plan through Betterment, featuring a 100% match on the first 3% and 50% on the next 2% of contributions—fully vested from day one. • Supporting Families: Our Parental Leave Policy includes 18 weeks of fully paid leave, with the flexibility to phase your return. We also offer four weeks of paid transition time at 80% capacity or four days per week. • Time to Recharge: Seed offers 15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days (Summer + Winter), and 15 paid company holidays each year. • Work Flexibly: Thrive in a remote-first culture that prioritizes autonomy and clarity. You’ll also receive a $750 one-time remote work setup stipend and ongoing access to a $450 quarterly wellness and workplace stipends via JOON. • And More: Access pet insurance, life and disability coverage, learning & development, and a vibrant culture rooted in science and impact.