Growth Marketing Manager

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Sembi

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2023

☁️ SaaS

🔐 Sécurité

🤝 B2B

SaaS • Security • B2B

Sembi est un fournisseur SaaS B2B qui propose une gamme unifiée d'outils de qualité et de sécurité logicielle. Il offre des solutions de gestion des tests, d'automatisation, de reporting et d'optimisation des tests pilotée par intelligence artificielle (TestRail, Xray, Testmo, Ranorex, Xporter, DesignWise) ainsi que des solutions de sécurité applicative et d'analyse de code (PreEmptive, Kiuwan). Sembi se concentre sur la simplicité d'utilisation, l'évolutivité et le support de niveau entreprise pour aider les équipes de développement et de QA à améliorer la qualité, renforcer la sécurité et accélérer la livraison des produits.

Description

• Own pipeline generation and conversion performance for assigned brand(s) and/or product lines • Define and lead the growth strategy, campaign roadmap, and experimentation framework to drive measurable revenue impact • Work cross-functionally with various teams to execute demand generation campaigns, measure results, and drive meaningful business outcomes • Define and champion growth marketing strategies and the go-to-market vision for your brand(s) • Drive demand and pipeline generation from paid, organic, and owned channels, increasing lead volume, quality, and conversions • Use analytics tools to monitor campaign performance, using A/B tests and growth experiments to refine tactics and uncover new opportunities • Establish and promote the brand as an industry thought leader, building recognition and resonance through consistent, high-quality messaging • Manage the marketing budget efficiently, providing regular performance reports to track key growth metrics

🎯 Exigences

• 5+ years in B2B marketing with a strong focus on demand generation, digital channels, and content strategy & execution • Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree is a plus • Familiarity with AI marketing tools & workflows, CRM systems like Salesforce or HubSpot, Google Analytics, paid media tools (Google, Microsoft), paid social tools (LinkedIn), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation platforms • Experience with ABM platforms (e.g., 6sense) and ABM processes, best practices, and campaign management is a significant advantage • Skilled in interpreting data, tracking KPIs, and making data-driven decisions to enhance campaign performance • Excellent communicator and collaborator with experience managing cross-functional marketing initiatives • Enthusiastic about A/B testing and running growth experiments to continually optimize and scale marketing initiatives

🏖️ Avantages

• Health insurance • Remote work options