Director, Growth Marketing

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Short Court

Site WebLinkedInTous les Emplois

1 - 10 employés

⚽ Sports

🛒 Commerce de détail

Sports • Retail

Short Court est une entreprise spécialisée dans la confection de vêtements et d'équipements de pickleball élégants, dont le siège est à Charleston, en Caroline du Sud. L'entreprise s'inspire de l'esthétique classique du tennis pour créer des designs modernes adaptés aux amateurs de pickleball exigeants. Leur gamme de produits comprend une raquette approuvée par USA Pickleball, dotée d'une surface texturée en graphite de carbone, offrant une polyvalence de poids moyen pour une vitesse, un effet et un contrôle accrus. Short Court propose également des raquettes personnalisables, répondant à des options de cadeaux personnalisés pour les mariages, les événements d'entreprise, et plus encore.

Description

• Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks. • Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals. • Conduct ongoing creative and audience testing across funnel stages. • Leverage analytics to inform optimizations and scale what’s working. • Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships. • Collaborate with agencies, influencers, and publishers to generate conversions. • Evaluate and optimize commission structures to improve return on spend. • Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push). • Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV. • Translate performance insights into actionable briefs for internal and external partners. • Build and maintain dashboards tracking spend, CAC, ROAS, retention, and LTV. • Surface insights and trends to inform weekly optimizations and executive-level strategy. • Support budgeting, forecasting, and pacing processes in collaboration with the Head of Marketing, CEO and Finance. • Help implement systems and processes to operationalize growth.

🎯 Exigences

• 5+ years of hands-on experience in growth or performance marketing, ideally in DTC e-commerce. • Expertise in campaign management across Meta, Google, YouTube, and TikTok. • Experience managing affiliate programs and platforms (e.g., Impact, ShareASale). • Strong understanding of full-funnel strategy, attribution models, and lifecycle optimization. • Data-driven mindset with experience using reporting tools and performance dashboards. • Ability to collaborate cross-functionally and turn insights into action quickly.

🏖️ Avantages

• Competitive salary + quarterly performance bonus • Unlimited PTO and sick time • Company medical, dental, and vision insurance • $75/month Wellness Stipend • Free Employee Assistance Program (EAP) • $75/month Work From Home Stipend • $75/month Learning & Development Stipend • $1,000/year True Classic merchandise allowance • 401(k) plan with 3% company match