Director, Performance Media – Digital Customer Acquisition

🕒 il y a 25 jours

🍂 Massachusetts – Distant

🍂 Massachusetts – Remote

💵 $167 700 - $223 600 / an

⏰ Temps Plein

🔴 Expert

👔 Directeur

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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SimpliSafe

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 2006

🏭 Fabrication

💼 Conseil

📦 Logistique

Manufacturing • Consulting • Logistics

SimpliSafe est une entreprise dédiée à rendre la sécurité domestique accessible à tous. Elle révolutionne l'industrie de la sécurité à domicile grâce à des solutions innovantes, offrant protection et tranquillité d'esprit à ses clients aux États-Unis et au Royaume-Uni. SimpliSafe favorise une culture d'appartenance au sein de ses équipes, en promouvant la diversité, le développement personnel et une mission axée sur le client pour garantir la sécurité de chaque foyer.

Description

• Own the full performance digital portfolio across paid search, paid social, display, video, affiliate, and emerging channels • Manage a significant media budget to cost-effectively grow the customer base • Optimize and run the digital performance marketing portfolio across spend, systems, CPA, and cost-per-subscriber targets • Enhance data, tools, and reporting systems • Drive a rigorous testing and learning roadmap • Lead and coach in-house channel managers, growth marketers, and analysts • Manage the embedded agency partnership and establish performance expectations, accountability, and productive working rhythms • Collaborate with Acquisition, Brand, Creative, E-commerce, Product, Offline, SEO, Analytics, Content, and PR teams • Develop continuous testing across creative, copy, audience targeting, landing pages, and page performance • Maintain visibility into channel performance, attribution modeling, and data pipelines • Deliver actionable performance reports to executive leadership connecting digital activity to business outcomes • Mentor and develop the in-house team

🎯 Exigences

• At least eight years of hands on multi-channel digital performance marketing experience, managing a portfolio of digital and unique channels • Five or more years leading performance channel specialists • Hands-on fluency in Search, Social, Affiliate, Video, Display, and ROF • Background in D2C subscription, e-commerce, or a similarly considered-purchase environment where customer education is part of the acquisition journey • Ability to own internal business targets and in-channel platform targets • Ability to use data to explain performance, trends, and next steps • Strong business KPI acumen, including CPA, CAC, LTV:CAC, Payback, and Churn • Strong media channel KPI knowledge, including CPC, CTR, cATC, CVR, and Engagement • Experience with attribution modeling and web analytics platforms • Ability to translate complex performance data into clear business narratives for executive and cross-functional audiences • Proficiency with MS Office/Google Workplace, Slack, Tableau, Hex, Invoca, Innovid, and media platforms such as Google, Meta, iSpot, and Impact • Creative intuition to understand modern consumer behavior • Experience managing or structuring agency relationships • Knowledge of Offline channels and SEO is a bonus

🏖️ Avantages

• A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive • A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families • Free SimpliSafe system and professional monitoring for your home • Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change • Annual bonus program • Equity • Medical benefits • Retirement benefits • Lifestyle benefits

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