Senior Growth Marketing Specialist

🕒 il y a 28 jours

🌪️ Kansas, Missouri – Distant

🌪️ Kansas – Remote 🏰 Missouri – Remote

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 14%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Spring Venture Group

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2009

💼 Conseil

📣 Marketing

🏥 Santé

Consulting • Marketing • Healthcare

Spring Venture Group est une société leader dans le courtage d'assurance santé, dédiée à la protection de la santé et du bien-être financier de ses clients. Grâce à des technologies avancées, au marketing, à l'analyse et à des stratégies de vente de premier ordre, l'entreprise fournit aux clients les outils nécessaires pour comparer efficacement les assureurs santé. Sa mission est d'aider les clients à trouver des polices d'assurance santé qui leur apportent la tranquillité d'esprit en offrant une éducation, des conseils et un soutien à long terme. L'entreprise valorise l'innovation et la collaboration, favorisant une culture de travail inclusive où les employés peuvent s'épanouir et progresser dans leur carrière. Spring Venture Group s'engage à offrir des expériences exceptionnelles à ses clients et partenaires grâce à une utilisation innovante de la technologie et de la data science.

Description

• Own the end-to-end experimentation roadmap, from forming data-backed hypotheses through prioritization, variant asset definition, and post-test analysis • Partner with Paid Media to optimize landing pages for ad relevance, message match, and Google Ads/Meta Quality Score improvements • Maintain organic search best practices across conversion-focused landing pages, protecting keyword rankings, metadata, and site structure • Design, configure, and execute A/B and multivariate tests using enterprise testing suites such as Optimizely or VWO • Make minor content, copy, or logic iterations on WordPress landing pages using Breakdance Builder • Partner with Web Developers on core development, advanced technical implementations, and tracking script integrations • Use GA4 and Hotjar to analyze user drop-offs, form friction, and complex paths to conversion • Map custom events and triggers to validate test metrics • Optimize pathways for high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call actions • Collaborate with Paid Media, SEO, UX/UI Design, and Web Development teams • Translate test metrics into actionable business insights • Build performance dashboards reporting conversion lifts and acquisition cost savings to marketing leadership • Use generative AI to brainstorm copy variations, accelerate landing-page wireframing, and analyze qualitative user-feedback trends • Report directly to the Sr. Director, Engagement Marketing

🎯 Exigences

• 4+ years of dedicated experience in CRO, web optimization, or growth marketing with a proven track record of moving conversion needles and managing testing roadmaps • Strong baseline understanding of paid acquisition channels (Meta Ads, Google Ads) and awareness of how user intent shifts based on traffic source • Familiarity with on-page SEO principles, including proper header tags, content hierarchy, and balancing copy length with conversion-focused layouts • Baseline understanding of navigating and reviewing landing pages inside WordPress using a modern block/visual framework, ideally Breakdance Builder or similar tools • Awareness of how tracking scripts and element styling impact PageSpeed scores • Expert-level knowledge of GA4 and Google Tag Manager (GTM) • Ability to set up custom events and triggers to validate test metrics cleanly • Deep hands-on experience using enterprise testing suites, preferably Optimizely; VWO or other platforms acceptable • Baseline understanding of user experience (UX) principles • Basic understanding of HTML/CSS; minor style adjustment capability is a plus • Experience in lead-generation environments such as Healthcare, Insurance, FinTech, or highly regulated spaces strongly preferred • AI-native marketer able to prompt effectively for persuasive, compliant messaging variants and use AI tools for testing-lifecycle efficiency • LinkedIn profile required within the application process

🏖️ Avantages

• Employees can work remotely • Remote work environment with equipment provided • Competitive compensation • Medical, Dental and Vision benefits after a short waiting period • 401k matching program • Generous paid time off program with an additional company break during the holidays • Annual Volunteer Time Off (VTO) • Donation matching program • Life Insurance • Employee Assistance Program (health & well-being on and off the job) • Rewards and Recognition • Maternity and Parental Leave • Training program and ongoing support throughout your entire Spring Venture Group career • Diverse, inclusive & welcoming culture • Optional enrollment options include HSA/FSA, AD&D, Spousal/Dependent life insurance, Short Term/Long Term Disability, Travel Assist, and Legal plans • Extensive additional enrollment offerings, including: HSA/FSA, 401K, Spousal/Dependent Life Insurance, Short Term/Long Term Disability, Travel Assist, Identity Protection, and Legal Plans • Designated workplace that is HIPAA compliant

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