Website and Growth Strategy Manager

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Sprout Social, Inc.

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2010

📣 Marketing

☁️ SaaS

🌍 Impact social

Marketing • SaaS • Social Impact

Sprout Social, Inc. est un fournisseur de premier plan de solutions de gestion des réseaux sociaux. L'entreprise propose une plateforme complète qui permet aux entreprises d'optimiser leur service client, d'améliorer la gestion de la communauté et de stimuler les efforts marketing sur divers canaux de réseaux sociaux. Avec des fonctionnalités telles que l'engagement, la publication, l'analyse et l'écoute sociale, Sprout Social aide les organisations à découvrir des tendances, à recueillir des informations et à amplifier la notoriété de leur marque. Leur plateforme intègre l'IA et l'automatisation pour améliorer l'efficacité et personnaliser le service client. De plus, Sprout Social propose des outils de marketing d'influence et de plaidoyer des employés pour renforcer la portée sociale. Fiable par plus de 30 000 marques et reconnu pour ses logiciels de premier ordre, Sprout Social s'adresse aux entreprises, aux agences et aux petites et moyennes entreprises, fournissant des solutions innovantes pour maximiser l'impact des stratégies de réseaux sociaux.

Description

• Act as the primary conduit between Marketing and Growth Product, aligning strategies, priorities, and execution across teams. • Define and drive the strategy for critical handoff moments from website to product, including segmentation, routing, and conversion optimization ensuring a cohesive visual and user experience (UX) framework across public-facing web properties and the in-app onboarding environment. • Lead the vision for integrating marketing intent data with product usage data, enabling a unified view of the customer and powering personalization. • Architect scalable web pathways for different buyer segments, balancing self-service growth with enterprise routing. • Define segmentation and behavioral frameworks that power lifecycle marketing and in-product experiences. • Establish and drive reporting frameworks that connect upstream acquisition to downstream activation, PQLs, and revenue impact.

🎯 Exigences

• 6+ years of experience in Digital Marketing, Product Marketing, or Growth within B2B SaaS. • Proven experience owning strategy in a Product-Led Growth (PLG) or self-service growth environment. • Strong technical fluency across marketing, product, and data platforms (e.g., AEP, Adobe CJA/Target, Salesforce, MixPanel, Pendo, Redshift) • Demonstrated ability to influence and align cross-functional stakeholders at multiple levels. • Track record of driving measurable impact across complex, multi-stage funnels.

🏖️ Avantages

• Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents. • Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources. • 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match). • 100% employer-paid Life and Disability insurance for your peace of mind. • A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year. • Up to 16 weeks of paid leave for new parents to support you in expanding your family. • A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being. • A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet. • 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations. • Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.