Market Activation Manager

🕒 il y a 27 jours

🎸 Tennessee – Distant

🎸 Tennessee – Remote

💵 $60 000 - $80 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

👔 Manager

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Strategic Group

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2000

📣 Marketing

👗 Mode

🏨 Hôtellerie

Marketing • Fashion • Hospitality

Strategic Group est une agence de luxury marketing et d’expériences de marque (également connue sous le nom de Strategic Experiential Group), fondée en 2000, qui conçoit des expériences de marque pour une clientèle exigeante. L’entreprise représente et promeut des marques de luxe dans les secteurs du lifestyle, du divertissement, de la mode et de l’hospitalité. Elle met l’accent sur les partenariats avec des influenceurs, l’adhésion à la marque et le storytelling créatif, avec une présence à l’échelle nationale. Son siège est situé à New York.

Description

• Serve as the primary marketing expert for E. & J. Gallo’s Malt Division and the Montucky Cold Snacks brand • Develop and maintain positive relationships with key on-premise accounts in the market • Ensure high visibility for the Montucky Cold Snacks brand and create affinity among target consumers • Build and develop a key account list across a defined territory of “must win” accounts, driving on-premise growth and quality distribution • Apply brand strategies to secure menu placements, staff education, POS visibility, trade enthusiasm, brand features, programming, and account visibility • Communicate market conditions to the client regularly • Maintain awareness of best practices, trends, and competitive brands • Track, measure, record, and provide insights on sales support initiatives • Ensure compliance with local, state, and federal regulatory statutes • Collaborate with local distributor partners and assist Gallo Malt Division brand teams with select market events • Identify brand opportunities through non-traditional marketing initiatives • Develop and execute engaging sampling initiatives in target accounts • Schedule programming at optimal times for consumer engagement • Manage activation budgets and associated costs • Leverage programming and consumer demand to inspire trade • Record sales, track conversions, and prepare activation recaps • Report to the Director of New Business Development; work under the oversight of the Vice President and coordinate with the E&J Gallo Business Development Manager in market

🎯 Exigences

• Beverage industry related experience; preferably in beer or as a bartender • B.A. or B.S. in Business Administration, Marketing, Public Relations, or related field • Ability to drive and maintain a valid driver’s license, and have a reliable vehicle • Proficiency in the entire Microsoft Office Suite (PowerPoint, Excel, Word, and Outlook) • Basic understanding of the brewing process, production, product/food pairing techniques, and service • Strong time management skills, and ability to manage a budget effectively • Self-motivated with the ability to work efficiently remotely • Creative abilities to develop programming opportunities • Ability to thrive in a fast-paced, goal-oriented, dynamic environment • Comprehensive understanding of adult beverage practices and regulatory compliance • Must be available to work a flexible schedule, including some nights and weekends as needed • Must be able to lift at least 50lbs and stand for long periods of time • Strong leadership, motivation, excellent and persuasive communication skills (written and verbal) • Existing distributor, on premise, or retail account relationships are a plus • Extensive knowledge of alcohol beverage industry, with preferred expertise in the beer category • Experience taking prompt action to accomplish objectives and achieve goals beyond what is required; ability to be proactive • Skilled at commanding presence, presenting ideas effectively to individuals and groups at all levels • Experience setting high standards of performance for self and others; experience implementing standards of excellence with measurable goals • Knowledge & ability to use industry related software such as Canva, Karma/VIP, etc., a huge plus