Digital Customer Marketing Manager

🕒 il y a 17 jours

🏈 Alabama, Arizona, +22 états de plus – Distant

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Tapcheck

Site WebLinkedInTous les Emplois

51 - 200 employés

💸 Finance

💳 Fintech

👥 RH Tech

💰 Venture Round en 2023-04

Finance • Fintech • HR Tech

Tapcheck est une entreprise qui propose des solutions d'accès au salaire acquis pour les employés, leur permettant d'accéder à leur salaire gagné à la demande via une application mobile. Ce service est gratuit pour les employeurs qui l'offrent, et il s'intègre parfaitement aux systèmes de paie et de gestion du temps. Les employés peuvent recevoir leur salaire directement sur leur compte bancaire ou sur une Tapcheck Mastercard, offrant ainsi une flexibilité financière et contribuant à réduire le stress financier des employés. Tapcheck vise à améliorer la fidélité et la rétention des employés en fournissant un accès pratique et transparent au salaire.

Description

• Design, launch, and continuously improve digital Customer Success programs across onboarding, activation, adoption, renewal readiness, and advocacy • Build automated, segmented lifecycle campaigns across email, in-app, and in-product guidance • Help employer admins navigate key moments such as first payroll sync, first transfer, and ongoing product adoption • Increase self-service and reduce support contacts • Build repeatable playbooks combining intelligence and automation to support more accounts • Own messaging and positioning across the digital customer journey • Write or shape lifecycle email, in-app nudge, and playbook copy • Partner with Product Marketing on launch messaging, positioning, and customer education materials • Maintain competitive positioning against earned wage access and financial wellness providers • Run segmentation and A/B tests to improve digital customer engagement • Track and report metrics including time-to-first-transfer, onboarding completion, engagement, adoption, NPS/CSAT, renewal readiness, and digital program ROI • Identify customer journey friction through data, feedback, and support trends, then recommend improvements to Product and Engineering • Collaborate with CSMs, RevOps, Product, Marketing, and Support to turn customer data into action and establish a shared source of truth • Connect digital engagement signals with teams positioned to act on them • Support churn reduction and account growth across the SMB book

🎯 Exigences

• Candidates must ideally sit in one of the following states: Alabama, Arizona, California, Colorado, District of Columbia, Delaware, Florida, Georgia, Idaho, Illinois, Louisiana, Massachusetts, Missouri, North Carolina, New Hampshire, New Jersey, Nevada, New York, Oregon, Ohio, Pennsylvania, Rhode Island, South Carolina, Texas, Virginia, Washington, or Wisconsin • Must already possess the right to work in the United States without employment-based visa sponsorship now or in the future • 4–7 years of experience across Product Marketing, Customer/Lifecycle Marketing, Growth Marketing, or Digital Customer Success within a SaaS or subscription business • Experience owning messaging and positioning for a product or customer segment, including lifecycle campaigns, in-app guidance, and playbooks • Experience designing and launching automated, segmented lifecycle campaigns across email, in-app, or in-product channels • Experience partnering with Product Marketing or Product teams on launch narratives, positioning, or go-to-market messaging for an existing customer base • Experience maintaining a competitive and market positioning perspective and applying it to customer-facing messaging • Experience owning segmentation and A/B testing programs • Experience tracking and reporting program KPIs such as time-to-value, onboarding completion, adoption, NPS/CSAT, or program ROI • Experience building playbooks or repeatable processes that scale account support without sacrificing service quality • Preferred: experience with marketing automation and/or CS tooling such as HubSpot, Iterable, Braze, Gainsight, ChurnZero, or Vitally • Preferred: ability to independently analyze usage and behavioral data to identify churn signals and adoption trends • Preferred: experience contributing to sales enablement, renewal, or advocacy content

🏖️ Avantages

• Flexible PTO with no accrual caps • 10 paid holidays, including Christmas Eve and New Year's Eve • Medical coverage through Blue Cross Blue Shield of Texas, with PPO and HDHP options • HSA-eligible plan with employer contribution • Dental and vision coverage through MetLife • FSA • Basic Life/AD&D insurance • Employee Assistance Program (EAP) • 401(k) with 100% employer match up to 3% of salary, eligible after 90 days • Professional and personal development supported through a growth-oriented culture