Senior Integrated Marketing Manager

Emploi pas sur LinkedIn

🕒 il y a 19 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 12%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Acteurs de niche, segment de qualité, plus de 20 ans d'expérience en matière fiscale et d'entreprise au niveau international et national, avocats spécialisés en fiscalité et droit des sociétés, contentieux devant la Cour suprême, anciens consultants du Big4, coopération étroite avec des arbitres renommés et des avocats étrangers, croissance autonome et régulière.

Description

• Develop and own TaxAct’s U.S. Hispanic marketing strategy • Lead annual and seasonal integrated marketing planning across Brand, Performance Marketing, CRM, Product, PR, creators, partnerships, and owned channels • Translate business, brand, and audience objectives into clear integrated briefs • Lead the U.S. Hispanic marketing agency relationship and evaluate recommendations and creative work • Champion the Hispanic consumer within TaxAct through cultural and marketplace insights • Partner with Brand and Research on culturally relevant positioning, messaging, creative platforms, and customer experiences • Partner with Performance Marketing & Media on media strategy, allocation, flighting, and optimization • Own the quality and consistency of the Spanish-language customer experience across advertising, content, CRM, landing pages, and the end-to-end product journey • Establish measurement across awareness, consideration, engagement, acquisition, conversion, revenue, CPA, ROAS, and long-term brand and customer growth • Use consumer research, cultural insight, brand measures, and channel performance to improve strategy and integrated marketing plans

🎯 Exigences

• Eight or more years of experience in integrated marketing, brand strategy, multicultural marketing, consumer marketing, or a related discipline • Demonstrated track record developing and leading U.S. Hispanic marketing strategies and campaigns, including Spanish-language work, from audience insight and briefing through execution, measurement, and optimization • Meaningful experience marketing to U.S. Hispanic consumers, with a nuanced understanding of cultural, linguistic, behavioral, and generational differences within the market • Professional fluency in English and Spanish • Ability to evaluate Spanish-language strategy, copy, creative, and experiences for meaning, tone, cultural relevance, and brand alignment • Experience leading agencies and cross-functional teams from strategy and briefing through execution, measurement, and optimization • Strong understanding of paid, owned, earned, and lifecycle marketing • Experience using consumer research, brand metrics, and acquisition data to make decisions and communicate recommendations to senior stakeholders

🏖️ Avantages

• Opportunity to grow your career within a collaborative and fast-paced marketing organization • Hands-on experience working across brand, product, and digital experiences • A team environment that values ownership, initiative, and partnership • Remote working culture • Supportive, open, and inclusive atmosphere • Equal opportunity employment

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