Group Vice President, Loyalty and Customer Strategy

Emploi pas sur LinkedIn

🕒 il y a 1 mois

🏄 California – Distant

🏄 California – Remote

💵 $236 300 - $300 000 / an

⏰ Temps Plein

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👔 Vice-président

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Team Beachbody

Site WebLinkedInTous les Emplois

5001 - 10000 employés

Entreprise à domicile, avec les principaux programmes de fitness disponibles et les meilleurs produits pour vous aider à atteindre vos objectifs rapidement. Avec seulement 8000 représentants, la vague ne fait que commencer.

Description

• Own BODi’s data-driven customer strategy and customer data foundation, enabling Growth, CRM, Product, E-commerce, and Retail teams to drive subscription growth, retail revenue, and retention, while building new paths to customer monetization and migration into higher-LTV relationships to increase long-term customer value • Set the enterprise loyalty vision for BODi, positioning loyalty as a strategic growth engine across subscriptions, physical products, and retail, and defining how customer relationships drive repeat engagement and lifetime value • Define and evolve BODi’s enterprise customer segmentation framework, translating behavioral, transactional, and engagement signals into clear audience strategies that inform growth planning, product prioritization, and commercial investment decisions • Oversee loyalty contribution to subscription and retail revenue, establishing the economic framework through which incentives, referrals, personalization, and customer experience drive measurable customer growth and LTV • Lead and scale the data engineering organization responsible for identity resolution, data pipelines, taxonomy, data quality, CDP and MarTech enablement, loyalty platforms, and activation data products • Drive data and analytics organization responsible for experimentation and measurement, audience strategy, modeling and AI, customer insights, and KPI governance • Architect and oversee the customer data and activation ecosystem, including selecting, onboarding, and managing platforms such as Segment, Bloomreach, and Hightouch for identity and audience activation, and loyalty platforms such as Yotpo, Talon.One, Brandmovers, or equivalent enterprise solutions • Establish and operationalize a unified customer operating model, aligning Growth, CRM, Product, E-commerce, Analytics, and Technology around shared data, insights, and priorities, while enabling functional owners to activate within their respective domains • Enable executive and functional reporting through robust customer data products and analytics, ensuring teams have clear visibility into performance and growth opportunities, with direct ownership of loyalty reporting

🎯 Exigences

• 15+ years of experience leading customer strategy, loyalty, data, or growth organizations within DTC, subscription, retail, or omnichannel consumer businesses • Proven track record building and scaling customer and loyalty programs that materially impact monetization, retention, and lifetime value • Demonstrated success owning large customer datasets and translating them into actionable growth strategies, including identity resolution, CDP architecture, experimentation frameworks, and activation pipelines • Strong understanding of how loyalty, incentives, personalization, and customer strategy drive monetization across digital and retail environments • Experience operating in complex cross-functional environments with Product, Marketing, E-commerce, Retail, and Technology partners • Proven people leader with experience scaling high-performing technical and analytical teams • Deep expertise across customer data and loyalty ecosystems, including CDPs, identity resolution, activation pipelines, experimentation frameworks, and loyalty platforms, with hands-on experience deploying these capabilities at scale • Strong command of retention economics, cohort performance, LTV modeling, and experimentation, with a track record of converting customer insight into business impact • Bachelor’s degree or equivalent experience; MBA a plus

🏖️ Avantages

• comprehensive benefits suite • annual bonus opportunity • employee stock purchase plan • 401k plan with company match • 12-week Maternity/Paternity Leave paid at 100% • employee perks & discounts • training & career development • generous PTO