Account Based Marketing Manager

🕒 il y a 13 jours

🍂 Massachusetts – Distant

infoinfo

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Anglais requis

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Publiée sur la page carrières de Tines, pas via un site d'emploi

Repérée par Remote Rocketship il y a 13 jours

Toujours ouverte sur le site de Tines. Vérifiée il y a 3 heures.

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Tines

51 - 200 employés

Fondée en 2018

💼 Conseil

📦 Logistique

☁️ SaaS

Consulting • Logistics • SaaS

Tines est une plateforme d'automatisation de premier plan qui permet aux équipes de sécurité et aux professionnels de l'informatique de créer, exécuter et surveiller des workflows en temps réel. Avec un accent sur l'automatisation améliorée par l'IA, Tines se connecte à une large gamme de produits et d'API pour rationaliser les processus et améliorer la productivité des différentes équipes, y compris la sécurité, l'informatique, l'infrastructure et l'ingénierie. Elle offre des outils pour construire des applications et des portails en libre-service, permettant aux organisations d'intégrer des systèmes, de gérer les risques, d'automatiser les réponses aux incidents et d'optimiser l'efficacité opérationnelle. Conçu pour une transparence et une conformité de niveau entreprise, Tines favorise des environnements de travail plus intelligents et plus sécurisés grâce à une facilité d'utilisation et à un déploiement rapide.

Description

• Build and execute tailored 1:1 and 1:few ABM programs through paid media, email, landing pages, direct mail, and sales outreach • Develop repeatable approaches that extend successful programs to broader account segments • Partner with account executives and sales development teams on target accounts, buying groups, shared goals, and follow-up • Use account research, engagement data, and intent signals to identify priorities and coordinate marketing with account plans • Partner with product marketing, content, and creative teams to create messaging and assets • Work with field and partner marketing to develop executive briefings, roundtables, and targeted events • Manage regional campaign budgets, timelines, and cross-functional deliverables • Work with revenue operations to activate account segments, coordinate campaigns, and maintain reliable tracking • Establish reporting on buying-group engagement, qualified pipeline, opportunity progression, and revenue impact • Share results and recommendations, test new approaches, and document reusable ABM playbooks

🎯 Exigences

• Five or more years in B2B technology marketing, including at least two years building and executing ABM programs • Experience generating quality pipeline, accelerating opportunities, or supporting customer growth through ABM programs • Understanding of enterprise buying cycles and how to engage multiple stakeholders within an account • Experience working closely with sales teams to turn account priorities into coordinated marketing activity • Ability to develop account-based plans and execute hands-on campaigns • Ability to adapt messaging and channel choices to different industries, personas, and buying-process stages • Ability to interpret account and campaign data and distinguish engagement from meaningful business outcomes • Ability to communicate results and measurement limitations clearly • Experience using CRM, marketing automation, and ABM or intent platforms • Clear communication, strong project management, creativity, attention to detail, and willingness to test, learn, and adapt

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