Insights Lead Analyst

Emploi pas sur LinkedIn

🕒 il y a 3 jours

🇺🇸 États-Unis – Télétravail

💵 $105 000 - $125 000 / an

⏰ Temps Plein

🟠 Senior

🧐 Analyste

🦅 Parrain de Visa H1B

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Tinuiti

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2016

💰 Debt Financing en 2019-08

Marketing • Advertising • Technology

Tinuiti est une agence de marketing digital axée sur la performance qui se spécialise dans l'amplification de l'impact de marque à travers divers canaux numériques. Leur approche complète intègre le commerce, la télévision & l'audio, les réseaux sociaux et les plateformes de recherche pour optimiser l'engagement utilisateur, stimuler les conversions et étendre l'empreinte numérique. Tinuiti s'appuie sur une technologie propriétaire avancée, y compris Bliss Point, pour la mesure et l'optimisation du marketing, fournissant des insights afin de maximiser l'efficacité et l'impact. L'entreprise met l'accent sur une stratégie axée sur le produit et est reconnue pour son expertise en planification média, mesure et attribution, comme le démontrent les distinctions reçues dans les rapports de l'industrie.

Description

• Create and lead the analytics strategy for an account by turning client business objectives, media strategy, and cross-channel performance data into clear measurement plans, learning agendas, and actionable recommendations. • Connect data across channels, reports, and methods to help clients understand what is happening, why it matters, and what they should do next. • Anticipate and recommend the right measurement approaches to evaluate media effectiveness, assess tactical performance, and support channel expansion decisions. • Deliver insights that are clear, concise, and useful, helping clients and internal teams make stronger business and marketing decisions. • Use business intelligence tools, dashboards, and reporting environments—including Bliss Point applications where relevant—to support insight generation, recommendation development, and client storytelling. • Connect data across channels, platforms, and reporting environments to produce integrated insights and actionable recommendations.

🎯 Exigences

• 5–7 years of experience in marketing analytics roles, with a track record of working with clients, understanding their business, and using analytics to support marketing decisions. • Experience building or leading learning agendas, testing roadmaps, reporting approaches, and measurement recommendations tied to client goals. • Strong working skills in business intelligence platforms such as Tableau, Power BI, or similar tools. • Familiarity with structured data environments such as Snowflake, Redshift, or similar cloud data tools. • Strong working proficiency in SQL for querying, validating, and analyzing structured marketing data. • Strong understanding of statistics, testing, and analytical methods; practical experience with R and/or Python is preferred, especially for testing, exploratory analysis, or advanced analytical work. • Strong ability to turn complex data into clear, concise, decision-oriented narratives and presentations. • Able to connect measurement and performance insights back to business outcomes and client priorities. • Advanced Excel / Google Sheets and PowerPoint / Google Slides skills; able to manage time effectively across clients, stakeholders, and internal initiatives. • Excellent communication and interpersonal skills, with the ability to work effectively across external and internal teams.

🏖️ Avantages

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources