Lifecycle Marketing Manager

Emploi pas sur LinkedIn

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 34%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Tiny Health

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2020

🏥 Santé

🛍️ eCommerce

👥 B2C

💰 €8 500 000 Series A - Tiny Health en 2024-03

Healthcare • eCommerce • B2C

Tiny Health est une marque de santé grand public qui propose des tests de microbiome à domicile et des produits de santé associés via une boutique en ligne. Le site mentionne des termes tels que 'microbiome', 'image_étape_test_à_domicile', le prix des articles de la boutique, et les sections accueil/boutique, indiquant que Tiny Health fournit des services de test à domicile et vend des produits de santé aux consommateurs par le biais de son site web. La mise en page du site présente également des témoignages de clients et des sections sur les fondateurs, ce qui est cohérent avec une entreprise de bien-être en vente directe aux consommateurs.

Description

• Build and evolve Tiny Health’s end-to-end lifecycle strategy across the full customer journey from activation through retention, upsell, and win-back • Develop segmentation frameworks that account for product line (baby, child, adult gut health, vaginal health, and Tiny+ memberships), test results, and member behavior • Manage distinct lifecycle journeys for our two core audiences: parents focused on infant and early childhood gut health, and adults seeking digestive health insights • Identify and close gaps in the current program: segmentation depth, testing cadence, content quality, and performance • Partner with the growth team to connect lifecycle programs with acquisition insights and conversion data • Own all lifecycle email and SMS end-to-end flows, campaigns, promotions, and transactional sequences built and managed in Klaviyo • Leverage Shopify and Recharge data to power segmentation, trigger-based flows, and subscription lifecycle programs (trials, renewals, cancellation saves) • Write, brief, and QA email copy in Tiny Health’s brand voice; partner with our copywriter for larger campaigns • Own deliverability, list health, and ESP hygiene, and more • Build and launch a lifecycle performance dashboard that surfaces weekly optimization signals across list growth, flow performance, and campaign revenue, establishing the data infrastructure this role runs on • Deliver monthly analytics reports with strategic recommendations and prioritized testing plans attached • Maintain a structured testing cadence across subject lines, send timing, CTAs, segmentation logic, and content, translating test results into durable program improvements • Design and continuously optimize welcome sequences for newly acquired leads, orienting them to the science, the product, and the Tiny Health community • Build and optimize a dedicated membership acquisition program for prospects — including a new quiz-based entry point that segments leads by health goal and routes them into tailored nurture sequences designed to drive membership conversion over single-purchase outcomes • Develop segmented welcome paths based on acquisition source, expressed interest (baby vs. child vs. adult gut health vs. vaginal microbiome), and early behavioral signals • Own membership KPIs: upsell, renewal rate, churn by cohort and lifecycle stage, repeat purchase rate, and subscription retention • Design member journeys that drive meaningful product usage, with a specific focus on increasing the rate of members completing multiple tests annually and utilizing coaching session, since product engagement is a strong predictor of renewal • Work with product marketing to ensure lifecycle programs reflect new features, content releases, and science milestones that give members reasons to stay and re-engage • Identify and address specific drivers of late-stage churn with targeted save sequences triggered by disengagement signals upstream • Translate performance data into clear insights and use them to continuously raise the bar • Serve as the primary internal owner of our lifecycle agency relationship • Set strategic direction, review creative and copy output, and hold the agency accountable to performance standards • Ensure agency work reflects Tiny Health’s brand voice, regulatory requirements, and member experience standards

🎯 Exigences

• 3–7 years of lifecycle, CRM, or email marketing experience at a DTC, subscription, or consumer health brand • Hands-on Klaviyo experience or similar email platform: You know the platform well and can build flows, segments, and campaigns without hand-holding • Familiarity with Shopify and Recharge (or comparable e-commerce and subscription platforms) • Experience building and optimizing lifecycle programs for multiple distinct audiences or segments • Strong strategic instincts paired with real execution skills: You can set direction and do the work • Familiarity with the full customer funnel: You understand how lifecycle connects to acquisition, activation, and revenue • Strong written communication; comfort writing, copy editing or briefing email copy • Data-driven: you know which metrics matter, how to read them, and how to act on them. • Analytically fluent: you're comfortable pulling your own data in Klaviyo and Shopify, building performance reports, and translating numbers into clear decisions. You don't wait for someone else to tell you what's working • Highly organized and self-directed: You manage competing priorities without dropping the ball • Experience managing or directing external agencies • Previous experience in a fast-paced startup environment (Preferred) • Work experience in DTC health/wellness companies (Preferred) • Experience working remotely, with proficiency in Slack (Preferred) • Self-directed, proactive, and comfortable with ambiguity (Preferred) • Familiarity with gut health, microbiome, or family health categories (Preferred)

🏖️ Avantages

• Remote-First Company: our working hours follow a 2 hour window from 9 am - 6 pm CST • Driven by an ambitious mission: we're reinventing how we should think about wellness from the first 1,000 days to the last • Shape what we build, not just how we build it: we prioritize experimentation with taking ownership, and moving fast • No hidden agendas: we operate with full transparency because when everyone's working from the same honest picture, you spend less time on politics and more time on impact • High standards, human culture: we hold ourselves to a high bar and do it alongside a team who can laugh at themselves and make the hard days genuinely enjoyable