Marketing Generalist

🕒 il y a 2 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

Postuler Maintenant

Trouver des Emplois à Distance Similaires

Configurer une alerte email pour les nouveaux emplois

📊 Vérifiez votre score de CV pour ce poste

Améliorez vos chances d'obtenir un entretien en vérifiant votre score de CV avant de postuler.

Télécharger le CV

Trapeze Group

Site WebLinkedInTous les Emplois

1001 - 5000 employés

🚗 Transport

☁️ SaaS

🤝 B2B

Transport • SaaS • B2B

Le Groupe Trapeze est un fournisseur de technologies et de logiciels intégrés pour les agences de transport public. Ses solutions incluent la gestion des actifs d'entreprise pour bus et rail, la planification et la programmation des itinéraires fixes, l'optimisation des trajets, l'expérience voyageur (informations passagers en temps réel et planification des trajets), la mobilité à la demande et le transport adapté, la gestion du personnel et des opérations, la conformité en matière de risques/incidents et de sécurité, l'intégration des arrêts de bus et des véhicules électriques, ainsi que la formation et les services. Trapeze fournit aux agences de transport (plus de 100 citées) des logiciels et services de niveau entreprise pour améliorer la fiabilité, la planification, les opérations, et l'expérience des passagers.

Description

• Execute day-to-day marketing programs across email, content, social media, web, and events • Build, test, and deploy segmented email campaigns in HubSpot • Create and maintain segmented contact lists and keep contact data current in HubSpot and Salesforce • Maintain contact hygiene and support third-party platform integrations • Draft email copy and subject lines aligned with go-to-market strategy, product positioning, and audience segmentation • Own social media and blog content calendars • Write and edit social posts, blog articles, solution sheets, eBooks, whitepapers, case studies, and presentation materials • Execute social media strategy, monitor performance, and identify optimization opportunities • Build and maintain landing pages in WordPress • Coordinate with web developers, graphic designers, internal designers, and product teams on campaign assets • Track and report email, website, and campaign KPIs using GA4 and HubSpot reporting • Maintain UTM tracking hygiene and provide optimization insights to the Marketing Manager • Coordinate event shipping, booth materials, giveaways, vendors, and pre-event checklists • Support on-site execution for trade shows and industry events • Own project timelines, follow up with stakeholders and partners, and drive projects forward independently

🎯 Exigences

• 5+ years of experience in a marketing, marketing coordinator, or similar marketing specialist role • Proficiency in Microsoft 365 (Outlook, Excel, PowerPoint, Teams) • Hands-on experience with HubSpot Marketing Hub, including email campaign builds, list segmentation, and contact management • Experience with Salesforce is an asset • Experience building and editing pages in WordPress • Familiarity with Elementor or similar page builder plugins is an asset • Working knowledge of Google Analytics 4 (GA4), including campaign tracking, traffic reporting, and basic goal configuration • Ability to learn new platforms independently using documentation, tutorials, and AI tools • Strong written communication skills and experience writing marketing copy for email and social channels • Light video editing experience; familiarity with Camtasia, Adobe Premiere, or Canva video is an asset • Experience coordinating event logistics, including shipping, vendor coordination, and materials ordering • Ability to take on new initiatives and tools without significant ramp-up support • Proven track record of proactive follow-up and accountability in cross-functional environments • Familiarity with AI content tools such as ChatGPT, Claude, and Canva AI • Bachelor’s degree in Marketing, Communications, or a related discipline, or equivalent practical experience • Eastern Time Zone (ET) candidates preferred • Up to 20% travel within North America

🏖️ Avantages

• Employee Stock Purchase Plan with 15% match on contributions • Company Bonus Plan • Referral Bonus Program • Discounts for home/auto insurance • Flexible hours • Options to work from home • Wellness programs • Professional Development Program • Tuition fees and books reimbursed at 100% (some restrictions may apply) • Computer Purchase Plan with financial support for personal equipment • Regular social events • Complimentary drinks • Team building events • Munch and mingles • New and modern office space