Senior Account Manager

Emploi pas sur LinkedIn

🕒 il y a 12 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

💰 Responsable de comptes

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True North

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 1988

🤝 B2B

☁️ SaaS

B2B • SaaS

True North est une agence de marketing spécialisée dans le secteur de la santé et un partenaire stratégique qui offre des services intégrés de marque, numériques et de mesure aux systèmes de santé, aux pratiques spécialisées et à d'autres organisations de santé. Avec plus de 30 ans d'expérience exclusive dans le domaine de la santé, True North propose un marketing omnicanal conforme à la norme HIPAA, l'acquisition de patients, le marketing pour les prestataires et l'assurance santé, la production créative et de contenu, le SEO/SEM, les médias traditionnels (y compris le publipostage direct) et une plateforme de mesure propriétaire (Compass) qui transforme les données fragmentées en insights de performance exploitables. La société combine stratégie de marque et marketing de performance pour aligner les investissements marketing sur des résultats commerciaux mesurables pour les clients du secteur de la santé à grande échelle.

Description

• Our Senior Account Managers work with the marketing departments, Vice Presidents, and CEOs of hospitals and health systems nationwide to project manage and optimize compelling integrated print and digital marketing and communications strategies that connect them with their audiences in meaningful and effective ways. • In this role, you will foster, retain and grow client relationships. • As a Digital Marketing Account Manager, you are a trusted member of the client’s team and are deeply connected to the growth and success of True North.

🎯 Exigences

• Proven experience leading and project managing campaigns that include a diverse mix of marketing tactics including, but not limited to website creation, landing pages, content creation, emails, digital ads, videos and animations, print publications and direct mail pieces • Experience leading campaign performance calls with clients and effectively providing insights and recommendations based on campaign results • Experience navigating and interpreting data provided from sources like Google Ads, Google Analytics, Facebook, and/or Youtube • Experience strategizing with clients, advising on messaging, branding and competitive positioning • The ability to keep clients on schedule and projects on budget within scope, while effectively communicating with and providing direction to other members of the team • Proven strategic development capabilities and a knowledge of marketing strategy, ideally in healthcare, including an understanding of interactive and digital media platforms such as email, paid search and social advertising and landing pages • Sharp active listening skills that allow you to identify opportunities to add value and grow accounts with existing clients • Ability to work in a fast-paced, deadline-driven environment with the ability to quickly pivot • Service-oriented attitude • Inquisitive, diplomatic and resourceful personality • Superior appreciation of agency time limitations, priorities and time allocation • Bachelor’s degree in business, marketing or a related field • Minimum of 5 years of experience in account services at a marketing or advertising agency • Experience within the healthcare industry preferred • Certifications in project management and content marketing preferred • Previous experience working remotely is preferred.

🏖️ Avantages

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.