Account Manager – Core Account Management

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USA TODAY Network

Site WebLinkedInTous les Emplois

201 - 500 employés

📱 Médias

📣 Marketing

🤝 B2B

Media • Marketing • B2B

Le réseau USA TODAY est la branche nationale des médias et de la publicité de USA TODAY Co. , exploitant un large portefeuille de publications locales et nationales et offrant une gamme complète de solutions publicitaires et marketing. Il propose de la publicité numérique et imprimée, du publipostage, du contenu de marque, du marketing de performance, de la vidéo, du SEO, du merchandising et des services de marché en libre-service, soutenus par une technologie axée sur les données, des services créatifs, des événements et une plateforme alimentée par l'IA. Le réseau met l'accent sur la portée publicitaire locale soutenue par une envergure nationale et sert les entreprises des secteurs de l'automobile, du voyage, de la finance, de l'éducation, de l'amélioration de l'habitat et d'autres verticales.

Description

• Build, maintain, and grow client relationships while managing advertising campaigns across search, display, social, and O&O digital/print media • Ensure clients achieve and exceed marketing goals through strategic campaign planning and data analysis • Serve as the primary post-sales point of contact for client concerns and needs • Partner closely with sales teams to own client relationships, build rapport, demonstrate transparency, and deliver results • Manage and anticipate client expectations, gain alignment, and mobilize partner teams • Maintain open communication about value stories and service successes through weekly and monthly performance reviews • Articulate media programs and develop campaign strategies and implementation plans • Collaborate with sales and post-sales optimization teams on digital strategies and executions • Advise clients on ongoing and impending marketing strategies • Ensure consistent marketing messaging across paid search, organic presence, display, social media, and O&O digital/print channels • Review daily campaign performance, assess trends, facilitate performance discussions, and identify new advertising techniques • Communicate and collaborate with digital solutions, ad operations, and backend support teams to deliver client objectives

🎯 Exigences

• Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English • 2+ years hands-on experience managing online/digital advertising campaigns • 3+ years of client-facing service/account management experience • Google Ads certification • Google Analytics certification • Demonstrated expertise in customer relationship management • Mastery of technologies and systems used to review and advise on digital marketing campaigns • Advanced understanding of search, display, marketing management systems, and traditional marketing • Strong technical skills to recommend, assess, modify, adjust, and improve marketing campaigns • Expertise with digital marketing publishing systems and processes • Excellent verbal and written communication skills • Understanding of how retail/service media, sales, and operations work together • Proven relationship-building and account-management track record • Moderate Excel and PowerPoint skills • Knowledge of pay-per-click, programmatic display, social, email marketing, Analytics/GA4, and lead-tracking concepts • Ability to work efficiently and streamline processes and workflows

🏖️ Avantages

• Healthy work/life balance • Supportive and appreciative company culture • Inter-office ping pong tournaments • Opportunities to support local causes • Equal opportunity employer