Growth Lead, PIMS

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Vetcove

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2015

🏪 Place de marché

🤝 B2B

Marketplace • B2B

Vetcove est une plateforme d'achat spécialement conçue pour les cliniques vétérinaires, leur permettant de consolider et simplifier leurs processus de commande auprès de différents fournisseurs. La plateforme permet aux utilisateurs de comparer les prix, vérifier les stocks et gérer les commandes depuis une interface unique, réduisant ainsi considérablement le temps et l'effort consacrés aux tâches d'approvisionnement. Vetcove est gratuit pour les vétérinaires, ses revenus étant générés par les entreprises pour soutenir son fonctionnement. Le service est utilisé par plus de 19 000 hôpitaux vétérinaires et propose des outils de comparaison de prix, de révision des historiques de commandes et de gestion des relations avec les fournisseurs. Son objectif est de simplifier et améliorer l'expérience d'achat pour les pratiques vétérinaires, en assurant rentabilité et efficacité.

Description

• Work closely with product, design, and engineering to define AI-powered marketing capabilities and infrastructure within the Vetcove PIMS • Own the strategy for AI-driven marketing journeys, including experimentation frameworks, messaging guardrails, personalization logic, and automation rules • Design and maintain scalable marketing playbooks that enable rapid iteration and growth without hard-coded content • Continuously identify and test growth hacks that clinics can leverage to increase engagement, retention, upsell, and ARPC • Translate proven email and lifecycle marketing strategies into AI-enabled systems that learn and improve over time • Serve as the internal expert on pet parent psychology, messaging, and behavioral triggers • Partner with Product to ideate, prototype, and validate new features that unlock novel growth opportunities for clinics • Use data and experimentation to refine journeys, playbooks, and AI guardrails based on real-world performance • Advocate for scalable, low-effort growth mechanisms that clinics can benefit from automatically • Create clear guidance, examples, and best practices to drive internal alignment and clinic adoption of AI marketing tools

🎯 Exigences

• 5+ years of experience in growth marketing, product marketing, or a related role • Expertise prompt engineering AI systems to produce consistent, reliable results. • Hands-on experience designing or operating AI-driven, automated, or rules-based marketing systems • Strong understanding of email marketing, customer journeys, and experimentation methodologies • A track record of identifying and executing creative growth hacks that drive measurable business impact • Comfort partnering deeply with product and engineering teams on systems, tooling, and infrastructure • Ability to design flexible frameworks and guardrails rather than one-off campaigns • Strong intuition for consumer voice and persuasive messaging, especially in trust-based or service-oriented industries • Data-informed but creatively driven, with a bias toward testing, learning, and iteration • Highly collaborative, with the ability to influence without direct authority • Self-motivated, adaptable, and energized by building new growth engines from scratch

🏖️ Avantages

• 100% remote within the USA • Medical, Dental, and Vision Insurance • Automatic 401k contribution • Employee referral program • At home office set up • Bi-annual company retreats • Open vacation policy • Equity • Monthly team events