Marketing Expert

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🕒 il y a 19 jours

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Weekday (YC W21)

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2021

💼 Conseil

👥 RH Tech

☁️ SaaS

Consulting • HR Tech • SaaS

Weekday est une plateforme de recrutement moderne qui combine des technologies d'IA avec une vaste base de données de candidats potentiels, visant à simplifier le processus d'embauche pour les entreprises en Inde. Ils proposent divers services, y compris une approche proactive qui aide les employeurs à se connecter avec les meilleurs talents et offrent des outils pour faciliter la candidature des candidats à des postes. L'accent mis par Weekday sur l'engagement des candidats à travers plusieurs canaux, y compris les emails, WhatsApp et les appels téléphoniques, les distingue dans le paysage concurrentiel des agences de recrutement.

Description

• Develop clear, task-specific evaluation rubrics for a variety of marketing deliverables, including: • - Creative briefs • - Campaign concepts and presentations • - Brand positioning and messaging frameworks • - Advertising copy and scripts • - Integrated marketing campaign plans • - Client-ready strategy decks • Evaluate AI-generated and human-created marketing work against established criteria, providing detailed written justifications for every score. • Apply objective, consistent, and evidence-based judgment to ensure evaluations are accurate, repeatable, and defensible. • Collaborate with reviewers and project stakeholders to refine evaluation standards and continuously improve scoring quality. • Incorporate structured feedback and iterate quickly to maintain consistency across the evaluation process.

🎯 Exigences

• 5+ years of professional experience in marketing, advertising, or brand strategy. • Experience as a Creative Director, Brand Strategist, Account Lead, Marketing Manager, or similar senior marketing role at a leading agency or consumer brand. • Strong expertise in: • - Creative brief development • - Brand positioning and messaging • - Multi-channel campaign strategy • - Creative evaluation against business objectives • - Marketing communications • Exceptional written communication skills with the ability to clearly explain evaluation decisions and provide actionable feedback. • Strong analytical thinking, attention to detail, and the ability to make consistent, unbiased judgments. • Prior experience with AI evaluation, data annotation, human-feedback projects, or AI model training is preferred but not required. • Comfortable working independently while collaborating effectively with distributed teams.