Digital Campaign Measurement Specialist, Enterprise/Brand Sales

🕒 il y a 21 jours

🇺🇸 États-Unis – Télétravail

💵 $100 000 - $115 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🤑 Commercial

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Yelp

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2004

🍽️ Alimentation et boissons

🏨 Hôtellerie

📣 Marketing

Food & Beverage • Hospitality • Marketing

Yelp est une plateforme qui connecte les utilisateurs à d'excellentes entreprises locales en fournissant des avis et des informations générés par les utilisateurs. Elle favorise une communauté mondiale en ligne où les individus peuvent partager leurs expériences et recommandations concernant les restaurants, les services et bien plus encore. Yelp fonctionne comme un lieu de travail à distance inclusif, mettant l'accent sur le développement personnel, la communauté et le bien-être de ses employés, tout en s'efforçant constamment de maintenir la confiance et l'authenticité des consommateurs dans ses opérations.

Description

• Serve as a key measurement expert on client engagements, partnering with sales teams to deliver actionable insights and guidance. • Develop and implement attribution models, lift studies, and performance analyses for client-facing projects. • Guide clients on measurement maturity, data strategy, tracking implementation, and experimentation design. • Translate complex analytics into clear, relevant business recommendations for marketing stakeholders. • Support clients in understanding cross-channel performance and maximizing the impact of their media investments. • Use Chatbench, Yelp’s internal tool that provides secure access to a number of LLM models, to research, draft proposals, analyze data and overcome objections. • Equip account teams with compelling measurement narratives and insights to support renewals, upsells, and new business pitches. • Build and present measurement playbooks, ROI cases, and insight packages tailored to client verticals and needs. • Define KPIs, reporting standards, and best practices for measurement with account team partners.

🎯 Exigences

• 3+ years experience in digital advertising, analytics, measurement, or marketing science • Direct experience delivering analytics or measurement solutions to clients at a platform, publisher, or agency • Proficient in attribution, lift testing, experimentation, and digital media modeling • Ability to communicate complex analytical concepts clearly to non-technical audiences • Success working cross-functionally with sales teams and marketers • Familiarity with ad platforms (Google, Meta, TikTok, Amazon Ads), DSPs, or ad measurement vendors • Experience with MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), incrementality, identity solutions, and event tracking • Strong business storytelling skills and an understanding of privacy impacts on measurement • Ability to handle objections and negotiate measurement/KPI’s with key client decision-makers

🏖️ Avantages

• Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter) • 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan