Senior Manager, Field Marketing

🕒 il y a 21 jours

🍂 Massachusetts – Distant

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💵 $110 000 - $120 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 0%

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🗣️🇺🇸🇬🇧 Anglais requis

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Zappi

201 - 500 employés

Fondée en 2013

💼 Conseil

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Zappi est une plateforme B2B SaaS d'insights consommateurs qui combine l'IA et des données consommateurs à grande échelle pour aider les marques à développer des produits, optimiser la publicité et suivre la performance de la marque. La plateforme fournit un retour d'information continu et en temps réel, des tests itératifs de produits et de publicités, ainsi que des données d'enquête standardisées et de haute qualité pour guider les décisions de lancement et améliorer l'efficacité marketing pour les grandes marques de consommation.

Description

• Own end-to-end execution of Zappi’s event calendar, including industry conferences, trade shows, customer events, executive dinners, webinars and other in-person or virtual experiences • Develop event plans, timelines and project briefs • Manage event logistics including venues, catering, AV, booth requirements, signage, shipping, promotional materials, attendee registration and onsite coordination • Partner with Marketing to develop event messaging, creative assets, promotional plans and communications • Work with Sales and Customer Success to identify target accounts, drive attendance and ensure follow-up • Support Zappi speakers and customer participants with briefing materials, presentations, schedules and logistics • Manage relationships with event organizers, venues, agencies and external vendors • Manage event budgets and track costs, invoices and spend • Serve as the key onsite point of contact, solving problems and ensuring a strong attendee, speaker and stakeholder experience • Develop creative ways to bring Zappi’s brand and personality to life at events • Track and report event performance, including attendance, engagement, leads and opportunities • Lead post-event debriefs and improve future events using learnings and performance data • Maintain event processes, calendars, documentation and tools

🎯 Exigences

• Experience in events, event marketing, field marketing or experiential marketing, within a B2B environment • Demonstrated experience managing events from planning through onsite execution and post-event follow-up • Strong project management skills with the ability to manage multiple events, deadlines and stakeholders simultaneously • Excellent attention to detail and organizational skills • Experience working with external vendors, venues, event organizers and agencies • Strong written and verbal communication skills and confidence working with stakeholders across different teams and levels of seniority • Experience collaborating cross-functionally with Sales, Customer Success and broader Marketing teams • Commercial mindset and understanding of how events contribute to demand generation, customer engagement and pipeline • Comfortable using data and event performance metrics • Resourceful and calm under pressure, with the ability to solve problems quickly • Willing and able to travel to support events when required • Experience with CRM, marketing automation and/or event management platforms is a plus

🏖️ Avantages

• Unlimited holidays, with a minimum of at least 20 days per year plus national holidays • One company-paid mental health day of rest every quarter • Flexible working arrangements, including remote • Support setting up your home office, if appropriate • Wellbeing benefits and access to trained therapists / counsellors • Company paid Life, AD&D, Short term & Long term disability • Immediate access to Zappi's Health, Dental and Vision Insurance Plan • Option to enter Zappi's 401k program after 90 days of employment, matched up to 4% • Tailored personal development through training allowances, coaching, mentorship and career frameworks

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