Senior Manager, B2B Paid Marketing

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

💵 $131 700 - $210 300 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 6%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Zillow

Site WebLinkedInTous les Emplois

5001 - 10000 employés

Fondée en 2006

🏠 Immobilier

🛍️ eCommerce

👥 B2C

💰 €4 099 999 Post-IPO Equity en 2012-12

Real Estate • eCommerce • B2C

Zillow est une place de marché immobilière et de location de biens de premier plan qui fournit des informations complètes sur les maisons, appartements et propriétés à vendre ou à louer. Elle offre aux utilisateurs des outils pour rechercher des biens, calculer les taux hypothécaires, et entrer en contact avec des agents immobiliers. La plateforme propose également des algorithmes innovants qui fournissent des Zestimates, des estimations de la valeur marchande des maisons. Zillow est une ressource incontournable pour les particuliers cherchant à acheter, vendre ou louer des propriétés, ainsi que pour les agents et courtiers qui souhaitent atteindre un public plus large.

Description

• Own paid media strategy and investment for Zillow's Agent software and advertising product portfolio • Manage an eight-figure annual budget across upper-funnel and performance media • Build measurement systems connecting media investment to the Sales pipeline and proving return • Set strategy, defend it to leadership, and adapt it based on evidence • Lead two media strategists and the external media agency • Partner with Search/Social investment, Agent Marketing leadership, Sales, Data Science, Finance, and other cross-functional teams • Build the annual media plan for 6+ agent products/campaigns, including objectives, KPIs, product mix, channel mix, and flighting • Evaluate marginal return, identify diminishing returns, and reallocate investment • Own annual planning, in-year pacing, forecasting, cost accountability, and investment business cases • Steward attribution, lifetime value, acquisition cost, marketing mix modeling direction, and tracking integrity • Translate media results into Sales pipeline and revenue impact • Set testing agendas, media briefs, prioritization, and performance benchmarks • Coach two media planners and channel execution partners • Plan team capacity and establish operating standards for planning, measurement, and reporting • Represent Agent Media in CMO-facing investment decisions and quarterly business reviews • Lead broader Paid Marketing initiatives including AI enablement and ways of working

🎯 Exigences

• Minimum of 8 years of B2B marketing experience, including at least 6 years of Paid Marketing experience • At least 3 years of people management experience • 3–5 years of experience with CRM tools such as Salesforce or HubSpot • Experience with Claude Cowork and OpenAI Work to create workflows and agentic tools • Experience using AI to query/debug data from data lakes such as Databricks • Experience creating dashboards and automated reporting • Familiarity with account-based or intent-based media and multi-stakeholder buying cycles • Ability to independently query data warehouses such as Databricks and answer spend-to-revenue questions • Strong measurement knowledge, including multi-touch attribution, incrementality testing, and marketing mix modeling • Clear communication in a fast-moving environment • Bachelor's degree in marketing, business, economics, analytics, or a related field • Master's degree is a plus • Preferred: experience in real estate, proptech, marketplaces, or adjacent industries • Preferred: experience marketing B2B software or subscription products using paid media • Preferred: agency experience

🏖️ Avantages

• Equity awards • Remote work from a physical location of choice • Distributed work flexibility through Cloud HQ • Equal employment opportunity and disability accommodations

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