Head of Inbound Marketing

🕒 April 17

🇺🇸 United States – Remote

💵 $173.2k - $259.8k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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8x8

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1996

☁️ SaaS

📡 Telecommunications

🏢 Enterprise

💰 $121.9M Post-IPO Equity on 2022-01

SaaS • Telecommunications • Enterprise

8x8 is a comprehensive platform and partner designed to enhance customer experience (CX) by unifying business communications and interaction data. Trusted by over 3 million business users, 8x8 provides solutions such as contact centers, unified communications, and no-code APIs to address complex communication challenges. By integrating artificial intelligence into their platform, 8x8 helps businesses connect teams and customers, gain insights, and drive impactful results. The platform aims to modernize operations, mitigate risks, and build customer loyalty, offering a seamless and efficient experience for enterprises.

📋 Description

• Lead Global Inbound Strategy: Build and execute the roadmap for paid acquisition, inbound engagement, email nurture, and webinar programs to drive marketing-sourced pipeline. • Own Performance Marketing: Manage global paid media channels (search, social, display, retargeting, and programmatic) with an always-on optimization mindset. • Fuel Inbound Engagement: Develop full-funnel engagement programs that turn inbound leads into high-value opportunities. • Scale Lifecycle Marketing: Own the email strategy — from acquisition to nurture to reactivation - ensuring every message drives action for New Business and Install Base. • Champion Webinars as Demand Drivers: Partner with content and product teams to create high-impact webinar experiences that educate and convert. • Data, Insights & Optimization: Track KPIs across channels, analyze conversion paths, and test new levers for growth with a clear eye on ROI and CAC efficiency. • Team Leadership: Lead a small but mighty team of channel specialists, fostering a culture of innovation, accountability, and impact.

🎯 Requirements

• 8+ years of experience in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS or tech. • Proven success managing multi-channel paid media budgets across regions. • Deep understanding of inbound and lifecycle marketing, including email and webinar-driven funnels. • Data-obsessed mindset with strong proficiency in marketing analytics, attribution, and A/B testing. • Collaborative, curious, and fast-moving — you love connecting strategy with measurable outcomes.

🏖️ Benefits

• Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. • Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role.