Paid Media Strategist

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Accelerated Digital Media

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Accelerated Digital Media is an award-winning performance marketing agency specializing in eCommerce and healthcare. The company focuses on driving client success through tailored strategies and expertise in digital advertising channels, including Google AdWords, Facebook Advertising, SEO, and social media marketing. With a commitment to integrity, collaboration, and a dedicated work ethic, ADM positions itself as a key partner for businesses looking to grow.

📋 Description

• Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms • Lead quarterly or monthly planning sessions and present strategic roadmaps aligned with client objectives and KPIs • Measure and report campaign performance, including lead trends/revenue, budget allocation, search-term quality, and other metrics • Create action-oriented monthly reports with performance insights and strategic recommendations • Collaborate with the immediate team and cross-departmentally on client marketing strategies • Translate clients' business priorities into strategies that deliver qualified leads and/or sales • Conduct competitor and audience analysis to inform campaign strategies and identify market opportunities and industry trends • Perform keyword research and analyze creative assets, providing optimization recommendations • Lead client calls, present complex data accessibly, and facilitate strategy discussions • Stay informed about digital marketing trends, algorithm shifts, industry updates, platform changes, and beta features • Implement personalized strategies across paid media platforms to maximize efficiency and ROI • Develop and execute A/B testing strategies using advanced bidding and audience targeting • Manage and optimize paid media budgets across channels and keywords using a test-and-learn approach • Oversee end-to-end implementation of paid media campaigns across multiple platforms • Participate in team meetings, share insights, and contribute to the agency knowledge base • Meet client, team, and company targets and complete other assigned duties

🎯 Requirements

• Minimum 2 years of paid search experience in Google Ads and Bing Ads • Experience at a digital marketing agency with client-facing experience • Experience in Google Shopping and Paid Social, including LinkedIn and Meta Ads • Experience with Google Analytics and Looker Studio • Critical thinking, problem-solving, and troubleshooting skills • Strong verbal and written communication skills for customer and teammate interactions • Organizational skills to manage and prioritize multiple projects with urgency • Customer service experience managing client relationships or influencing customer experience • Expertise in spreadsheet functions and formulas for analyzing, identifying trends in, and summarizing data • Consultative, analytical background through agency or client freelance contracts • Ability to use tools such as Keyword Planner, ChatGPT, or related tools to develop and evaluate optimization strategies • Must be located in the USA • Must be authorized to work in the USA; employment visa sponsorship is unavailable

🏖️ Benefits

• Health Insurance • 401(k) & Retirement Savings • Generous Paid Time Off • Flexible Scheduling • Remote-First Culture • Professional Development • Employee Referral Program • Additional perks designed to help employees stay healthy, productive, and fulfilled at work and home