Associate Buyer, Paid Social

Job not on LinkedIn

🔥 4 hours ago

🗽 New York – Remote

🗽 New York – Remote

💵 $80k - $100k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

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Sky Betting & Gaming

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🎲 Gambling

🎮 Gaming

👥 B2C

Gambling • Gaming • B2C

Sky Betting & Gaming is a UK-based consumer-facing betting and online gaming operator. Now part of Flutter UK & Ireland and the wider Flutter Entertainment group, the brand is presented alongside Betfair, Paddy Power, PokerStars and tombola as a market-leading provider of trusted entertainment to millions of customers. The company emphasizes responsible play, customer experience and uses digital platforms (web and apps) to deliver betting and gaming services, with operational presence in Leeds and registration under Flutter Entertainment plc.

📋 Description

• Support paid social campaign setup, trafficking, QA, pacing, and optimization for Fanatics Casino initiatives • Assist with creative uploads, audience builds, placement selection, naming conventions, tracking parameters, and campaign launch checklists • Monitor pacing against budget, acquisition, revenue, efficiency, and payback targets • Pull, organize, and interpret performance reporting from paid social platforms, MMPs, analytics tools, and internal dashboards • Prepare weekly performance summaries, creative test trackers, campaign notes, and competitive insights • Coordinate with agency partners on campaign builds, optimizations, reporting, asset handoffs, and deadlines • QA creative assets, ad copy, offer messaging, destination URLs, promo codes, state eligibility, responsible gaming language, and compliance approvals • Assist with testing roadmaps across creative concepts, audiences, placements, bidding, landing pages, app events, game themes, promotions, and platform betas • Maintain documentation for launches, optimizations, learnings, spend reconciliation, and recurring reporting • Partner with Creative, Brand, Casino Marketing, Analytics, Product, and Compliance teams • Track casino launches, promotion calendars, platform trends, competitor messaging, and creative best practices • Develop expertise across paid social buying tools and reporting systems

🎯 Requirements

• 1+ years of experience in paid social, digital media, performance marketing, marketing analytics, or a related role; internship experience considered • Working knowledge of Meta Ads Manager, TikTok Ads Manager, Snap Ads, X Ads, Reddit Ads, Excel/Google Sheets, and reporting dashboards preferred • Strong attention to detail and ability to manage multiple campaign deadlines • Analytical mindset and comfort interpreting performance data and identifying trends • Creative curiosity about paid social assets, copy, hooks, audiences, and placements • Strong written and verbal communication skills • Ability to follow QA processes, troubleshoot campaign issues, and maintain accurate documentation • Interest in online casino, sports betting, digital marketing, paid social, and customer acquisition preferred • Bachelor qualification in marketing, business, analytics, communications, or related field preferred • Must be open to occasional travel to offices in New York City and Denver and other locations

🏖️ Benefits

• Base salary of $80,000–$100,000 USD • Bonus mentioned as part of full-time employment compensation • Remote work arrangement • Opportunities to attend conferences, events, meetings, and team-building activities • Launching into Better: LIVE cultural immersion for full-time, non-seasonal hires • Benefits information provided at https://benefitsatfanatics.com/