Paid Media Manager

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🔥 19 hours ago

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Buxton Resources

WebsiteLinkedInAll Job Openings

1 - 10 employees

💸 Finance

🛍️ eCommerce

🤝 B2B

Finance • eCommerce • B2B

Buxton Resources is a company listed on the ASX (Australian Securities Exchange) under the ticker BUX. It focuses on providing updates to investors regarding its projects, share price performance, and corporate governance. The company aims to enhance investor relations through regular announcements and comprehensive market data, including share price, volume traded, and market capitalization.

📋 Description

• Develop and manage paid acquisition strategies across Google/Bing Ads, LinkedIn Ads, Meta Ads, Reddit Ads, YouTube/video platforms, programmatic/display platforms, and retargeting channels • Own campaign setup, budget allocation, bid strategies, and audience targeting • Build full-funnel campaigns aligned to pipeline and revenue goals • Leverage firmographic, behavioral, and intent-based audience data • Develop ICP-based segmentation strategies • Create retargeting and nurture audiences across the buyer journey • Collaborate with analytics and customer intelligence teams to improve targeting precision • Monitor CAC, CPL, ROAS, pipeline contribution, and conversion performance • Build dashboards and reporting frameworks using GA4, Looker Studio, HubSpot, and Salesforce • Analyze campaign effectiveness and deliver optimization recommendations • Ensure accurate campaign tracking and attribution across ad platforms and CRM systems • Partner with Marketing Ops to troubleshoot attribution discrepancies and tracking issues • Run structured A/B tests on creative, landing pages, messaging, audiences, and bidding strategies • Continuously optimize conversion rates and lead quality • Partner with Demand Generation, Content Marketing, Creative/Design, Product Marketing, RevOps, and Sales

🎯 Requirements

• 3–7+ years managing paid media strategies and execution for B2B SaaS, martech, ecommerce tech, or data/analytics companies • Deep expertise in LinkedIn Ads, Google Ads, and Reddit Ads • Strong understanding of attribution models, keyword bidding, tracking, and marketing analytics • Experience with CRM and marketing automation platforms; HubSpot and Salesforce preferred • Analytical mindset with strong reporting skills • Experience managing six-figure-plus monthly ad budgets preferred