Paid Media Manager

🕒 Yesterday

🎸 Tennessee, Texas – Remote

🎸 Tennessee – Remote 🤠 Texas – Remote

💵 $136k - $172k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Lytx, Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1998

🚘 Automotive

📦 Logistics

💼 Consulting

Automotive • Logistics • Consulting

Lytx, Inc. is a leading provider of video safety and video telematics solutions designed to enhance fleet management. The company offers a range of products including fleet management applications, advanced fleet dash cams equipped with machine vision and artificial intelligence, and services to streamline compliance and improve driver safety. Lytx aims to improve operational efficiencies, manage compliance, and increase driver safety by utilizing video technology to reduce costs and enhance fleet productivity. Through its award-winning technology and long-standing industry experience, Lytx serves a diverse range of fleets, providing tools for real-time tracking, preventative maintenance, and driver coaching.

📋 Description

• Contribute to the execution of top-of-funnel paid media strategies across media channels • Partner with the events team to integrate paid media with event-driven campaigns and support reach across the marketing mix • Optimize targeting, bids, creatives, audiences, advertisements, and landing pages through A/B testing • Monitor and report progress against paid media KPIs • Execute tests, analyze data, and surface insights to maximize campaign ROI • Manage campaign expenses, stay on budget, estimate monthly costs, and adjust bids to improve ROI • Stay current on paid media best practices and technologies • Identify new tactics and channels to scale paid media efforts • Collaborate with marketing colleagues to align with joint marketing objectives • Work cross-functionally with content, creative, and marketing operations to support brand and technical execution alignment

🎯 Requirements

• 5+ years of related experience working on paid media programs • Experience in paid search, LinkedIn, and B2B digital advertising • BA/BS in Marketing, Digital Media, or a related field • Experience using paid media tactics for B2B brand awareness and demand generation, focused on top-of-funnel motions • Solid understanding of paid media metrics and ability to interpret results and recommend actions • Experience running A/B tests and multivariate experiments • Familiarity with web analytics methodology and platforms, including Segment, Google Analytics, Amplitude, and Google Tag Manager • Proficiency with Marketo or other marketing automation tools • Comfort with ambiguity in a dynamic working environment and ability to balance detail with pace

🏖️ Benefits

• Medical, dental and vision insurance • Health Savings Account • Flexible Spending Accounts • Telehealth • 401(k) and 401(k) match • Life and AD&D insurance • Short-Term and Long-Term Disability • FTO or PTO • Employee Well-Being program • 11 paid holidays plus 1 inclusive holiday per year • Volunteer Time Off • Employee Referral program • Education Reimbursement Program • Employee Recognition and Appreciation program • Additional perk and voluntary benefit programs • Incentive compensation plan