Head of Growth – Europe

🔥 2 minutes ago

🇪🇺 Europe – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 12%

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Afina

WebsiteLinkedInAll Job Openings

1 - 10 employees

🏥 Healthcare

🍽️ Food & Beverage

🏭 Manufacturing

Healthcare • Food & Beverage • Manufacturing

Afina is a direct-to-consumer brand selling filtered showerheads and replacement filters designed to remove chlorine, heavy metals, and other contaminants from shower water to improve skin and hair health. The company markets products (filtered shower heads, replacement filters) with benefits like reduced acne, less frizz, improved scalp health, easy installation, strong water pressure, 90-day returns, and subscription-like replacement guidance (replace filters every 2–3 months). They target consumers concerned with skincare and haircare affected by shower water, promoting higher-quality bathing experience and offering online eCommerce sales.

📋 Description

• Own the full European DTC / Shopify growth engine • Deliver a 100% year-on-year channel growth target profitably • Own the European DTC growth P&L • Scale Meta, Google, TikTok, and emerging paid-media channels profitably • Find new advertising angles, audiences, and growth opportunities • Concept, brief, and iterate creative ads and variations • Build and continuously optimize high-converting landing pages, funnels, and offers • Run creative, offer, audience, and landing-page tests; scale winners and stop underperforming tests • Monitor and manage ROAS, CAC, LTV, conversion rate, AOV, and contribution margin • Collaborate with operations, creative production, email/SMS, and wholesale teams • Build and lead a small, high-output growth team or specialist network as European revenue grows • Establish a repeatable growth system with winning ad angles, converting pages and offers, and an effective testing cadence

🎯 Requirements

• 3+ years of paid, hands-on experience in growth / performance marketing or e-commerce for direct-to-consumer (D2C) brands • Proven results running ads, landing pages, and offers at a high level; exceptions may be made on exact years for proven results • Daily use of artificial intelligence for creative generation and editing, copywriting, landing pages, reporting, and workflow automation • Hands-on, self-directed execution inside ad accounts, page builders, and spreadsheets • Expertise in paid media and PPC, including Meta, Google, TikTok, and emerging channels • Ability to craft creative strategy and thumb-stopping ad concepts • Experience building and optimizing landing pages, funnels, and offers • Experience running structured creative, offer, audience, and landing-page tests • Ability to analyze and own ROAS, CAC, LTV, conversion rate, AOV, and contribution margin • Ability to work cross-functionally while retaining ownership of the DTC growth P&L • Strong written and verbal communication skills • Comfortable with ambiguity, ownership, and data-driven decision-making

🏖️ Benefits

• Freedom to test and move fast across three live European markets • Opportunity to build and lead a small, high-output growth team or trusted network of specialists as European revenue grows • Real ownership of the European DTC growth P&L • Builder's scope across media, creative, pages, and offers • Remote work

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